Are you passionate about the deep transformation you provide? (Overcoming blocks, releasing limiting beliefs, navigating transition… etc.)
You’re darn good at it. You’re here to help a LOT of people. So when you hear the marketing “gurus” out there say that you MUST get specific… well, you get a little ticked off.
And yet at the end of the day, despite all the passion, when you STILL don’t have the clients you want… you secretly start to wonder if those gurus are right.
Here’s the great news: People will pay for deep transformation, and you can do the work you really want to do!
How? By solving a “front door” problem: a clear problem that people know they have, and are willing to invest in to get solved. They know they have a problem, they know they want to solve it, so it’s an easy way for them to say yes to working with you.
Your “front door” allows your peeps to step into your world, where you can take them on a much deeper journey – where the REAL healing and transformation occurs. From here, you start to create real momentum – both for your clients, and for yourself as you branch out and do the deeper work you know you’re here to do.
For example, early in my business I got the Divine “kick in the bum-bum” that I’m here to teach magic and manifestation. At the time I was broke and had zero credibility, so of course my first thought was, “Seriously?! Who’s going to pay me for that?
Instead of resisting or staying stuck, I chose the front door problem of teaching conscious women entrepreneurs how to get clients. Believe me, I was – and still am – teaching magic and manifestation all day, every day. The work has transformed into an entire second brand called Feminine Magic®.
So what’s YOUR “front door”? Here are 3 steps to find it:
- Expand your “I am.”
We all form identities for ourselves, such as “I am a personal development coach” or “shifter of blocks” that capture the essence of what we do on a deep level. But sometimes we tend to cling to that and are afraid it’s going to get lost by making a choice.
What if your “I am” was never in question?
For example, I’m a priestess, teacher of magic, a mother, a wife, a business coach, a transformational coach, and so much more. None of those identities are ever in question. They just ARE and they all come through in everything I do. This gives me a lot of freedom to get out of my own way.
If your many different “I am’s just are, what NEW possibilities open up regarding how you frame and offer your service?
- Step into their experience.
Take a moment and think of the people you’d like to work with…
You know what’s possible for them through your transformation, but they’re stuck in the experience of their current problems.
Let’s say your work is to “identify and overcome their limiting beliefs.” This is great! But what does SHE think she needs to do? What’s running through HER mind that she would instantly recognize?
A great exercise to do is to ask yourself, “If I was following my ideal client around for a day, what would I see, what would I hear, what are they telling themselves?” You are simply looking to get more specific about the types of problems that your service is the solution to, and how THEY would speak about it.
- Go for something proven.
At the end of the day you get to choose your front door, so choose something proven! A good way to know is if a lot other people are offering help for the same thing.
For example, the weight loss industry is a billion-dollar industry for a reason – because there are a LOT of people who want to lose weight and improve their health!
When there’s a lot of “competition,” you know there are a lot of potential clients already investing to solve the problem.
Bonus tip: To really maximize getting off ground fast, go for a problem in the Big 3: health, relationships or money.
Instead of Limiting You, A Front Door Expands Your Possibilities…
The purpose of your “front door” is to invite clients into your world. It’s not the end-all, be-all of what you do, it’s simply the gateway people walk through FIRST. The win-win-win? The clients will come, your confidence soars… and best of all, you get to do what you love!