One of the most common questions we receive here at Goddess Business School® is “Can I make great money even if I’m NOT teaching people how to make money?”
Maybe you, too, have wondered if providing transformation services like energy work, hands-on healing, pregnancy, fertility work or spiritual counseling was really a legitimate business model that could generate a substantial income.
The answer is yes!
The numbers don’t lie. In 2012 alone, the self-improvement market was worth an estimated $11.17 billion*. That’s a lot of personal transformation going on… that your potential clients are already paying for.
So how can you effectively sell “soft and fuzzy” services and make great money doing so? These 4 tips will make all the difference:
1) Loosen your grip.
Most conscious women entrepreneurs are deeply passionate about what they do. They’re on a mission to change their communities and the world. The problem arises when they adopt limiting beliefs about how their business should look.
If you insist on having your business be a certain way or you won’t be “in integrity,” or let a deep fear of having to do things you don’t really want to do (i.e., marketing, sales, charging for your gifts) to run the show, you’ll never come close to what is truly possible for you.
My challenge to you? Ditch this spiritual stubbornness and instead be open to the most effective ways of providing and packaging your service. Focus on what your client WANTS and loosen your grip on how it all “looks” on the front end.
Warning: You know you’re stuck in spiritual stubbornness if you find yourself thinking or saying things like “[such-and-such] is not authentic for me” or accepting excuses for not taking action because “it didn’t feel right.” That’s not authenticity, that’s resistance in disguise.
2) Know the “front door” pain.
If you want to stand out and get noticed in a saturated market, let your clients know you get them by being the solution to the most pressing top-of-mind problem or concern they REALLY face.
(Not what you WANT them to want – but what they really DO want!)
For example, most women are not walking around wishing they were “more of who they are really are.” They may not even know that’s what they need!
Instead, they may be wondering why their relationship with their partner is going downhill and worry that if it continues, their marriage will end.
In order to reach the clients who will pay, start with their front door pain. Market first to what people want (relief from their immediate pain or problem) and then, once they are in your world, deliver what they need (the deeper transformation).
For more tips on how to identify your clear “front door” problem, check out last week’s article.
3) Package your magic into a step-by-step system, and create a program.
Even if you’re a generalist, even if your clients are different… you have a process that you lead others through. Yes, really! (Hint: think of the things that your clients DO have in common, and the specific things you do with nearly every client.)
This is the start of your Signature System – your transformation packaged into a marketable, step-by-step system that your clients want to buy.
When you organize your process into steps you instantly create value for your clients because now they don’t have to figure it out themselves. When you deliver those steps into a program (instead of “dollars for hours”), you’re now creating even more value because now you’re delivering a result, not just selling your time. Clients invest in results.
4) Language, language, language!
Transform soft and fuzzy words, into words of power and clarity. Be situationally specific – let them know you “get it” by describing in their experience in detail. And focus on being direct with your words while striving for pure clarity in your communication. The more clearly you are able to speak to your clients’ real life experience, the more successful you will be.
Ready for a super ninja marketing secret? Name your concepts and terms. No matter what or how you do it, you have a process in which you take people through to get to [X] result. Give it a title! Naming your concepts instantly elevates the value of the process and results you provide.
So what do these tips have in common? They all put your client first.
Ultimately, all conscious business owners are in the compassion business.
Put your client first and you’ll enroll more clients… and they’ll happily pay higher fees.
Put your client first and you’ll get to do what you love… while making generous income.
(*Stats provided by Marketdata Enterprises, Inc. 2012)
Developing your Signature System is one of the key components we cover in The Essentials Training. To get on the early bird list for Essentials, just go to GoddessBusinessSchool.com and sign up to get two no-cost reports we have for you. And stay tuned!