Phone Phobia: An affliction experienced by many entrepreneurs that involves acute avoidance of picking up the phone to call potential clients, normally rooted in fear of rejection or an unwarranted concern about coming across as pushy or sales-y.
Besides networking, which we covered in a recent article, picking up the phone to talk to people about what you do is probably the most-avoided business-building task of all.
I’ve seen all kinds of excuses and evasive strategies… from hiding behind email, to becoming extremely “busy” shuffling papers, to getting conveniently sucked into Facebook or the latest episode of Game of Thrones. (No judgement – we’ve all done it!)
The fact remains, however, that the best way to build your business FAST is to personally reach out to potential clients, partners and referral sources via telephone.
Fortunately, there’s a way to move through your resistance and actually start to find this activity fun… and it all has to do with mindset.
Here are 3 powerful mindset shifts that will nip that phone phobia right in the bud…
Mindset Shift #1:
If you’re worried about being pushy, remember that in these days of hyper-busy, social media, and more screen time than real time, people are STARVING for authentic, genuine connection and the kind of intimacy that’s created in a personal conversation, no matter what the outcome.
This means stepping out of your comfort zone for the sake of serving others in an empowered way. Have you ever been offended when someone called you just because they thought of you and wanted to see how you were doing? (I haven’t!) They always have the option to tell you it’s not a good time to talk.
Feminine Leader Mindset: “Someone out there is just waiting to hear from me or receive the blessing of my energy today – I can’t wait to find out who it is!”
Mindset Shift #2:
When you go into a conversation with a goal or any wonky energy around “getting” something, you’re going to feel tension. This is the whole set-up behind “fear of rejection”, because you’re attached to an outcome and you’re afraid someone is going to say no.
But when you release that attachment and shift your energy to a space of giving and curiosity, there’s nothing to fear.
All you’re doing is having a connecting conversation to see what’s happening with someone and explore if there’s any way you can support them. You’re not trying to “get” anything because even your program or service is something you give.
It also helps to be prepared.
Here are a few expansive, service-oriented conversation starters:
“How ARE you?”
“I thought of you today and wanted to know how it has it been going with XYZ since we last talked.”
“I’m calling with some news, but first I’d love to hear how you’re doing.”
Then, if the person shares a concern or frustration that you can help them with:
Thanks so much for sharing that with me. Are you looking for support with that?
If there was something I could offer that would help you with that, would you like to hear more about it?
Then you can either offer YOUR service or Breakthrough Session, or another resource if it’s not something you can help them with directly.
Feminine Leader Mindset: “I’m reaching out to those I care about with the GIFT of connection and service… and if it’s right for them, the opportunity for more.”
Mindset Shift #3:
People love to be helpful. Even if the person you talk to is not interested in what you offer TODAY (which doesn’t mean they never will be), if you truly showed up with the spirit of service and connection they will have gotten value from your call and will be primed for the influence factor of reciprocity – meaning they will want to do something for you in return.
This is a perfect opportunity to ask them who they know who might benefit from what you do, whether it’s a potential client or someone looking for a speaker on your topic, or someone you could partner with. Ask them to make an introduction, and you’ll actually be giving them the opportunity to experience the joy of giving back!
Feminine Leader Mindset: “Everyone I know could either BE my client, or knows someone who could be my client.”
Finally, I highly suggest getting yourself in a high energetic vibration before picking up the phone. As one my dear friends and rock star sales mentors says, “highest energy wins.”
Now of course this is not a competition by any means, but your energy will set the tone of the conversation, and feel better for you!
Listen to some great music, light a favorite candle, go to an area of your home or office that energizes you, stand up and open up your heart, then pick up the phone and make the call!
So long phone phobia! Now you’re just a master of connection 🙂