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Category Archives: Niche

How To Get Clear On Your Perfect Profitable Niche

If you’ve ever struggled to get clients to invest in your services, or if you’re hearing a lot of “I can’t afford it,” you’ve likely stumbled on a key problem that holds spirit-driven entrepreneurs back from making the money they deserve: an unclear (or unprofitable) niche. 
  
Young woman thinking with question marks over headYour niche is the combination of the people you serve, and the situation-specific problem you solve for them.  While you don’t need to have the “perfect” niche to start getting clients (and indeed, you don’t want to wait!), it’s no secret that to create a 6-figure business, your niche has to be compelling. 
  
When it comes to niche, spiritual entrepreneurs are often in a tailspin of over- thinking.  But getting clear on your niche is almost always about your mindset more than anything else!   Before you spend one more minute trying to “figure it out” in your head, use these tips to uncover what you’ve been missing… and gain the clarity you seek! 
  
1. Look to your life experiences.

One of the biggest questions I hear is, “What do I have that they will PAY for?”  My answer: first, look to your life! 
  
Spiritual entrepreneurs – especially women – are notorious for discounting and undervaluing their life experiences and keeping their personal stories under wraps in their marketing.  But it’s these things that your clients want the most. 
  
Clients want to work with someone who has walked in their shoes.  What challenges have you personally overcome in your life?  What big problems were you struggling with, and came out the other side? When you find yourself saying, “Nobody wants to hear about that,” take that as a sign – you might be looking at a very profitable niche opportunity. 
  
2. Think outside of the box. 
  
One of the biggest things that keeps entrepreneurs stuck in the “niche loop” is getting attached to what they THINK it’s going to look like.  Truth is, your magic (the deep work) can be applied to dozens of different scenarios you likely haven’t even thought of yet.   What groups of people are already investingto solve a specific challenge you could specialize in? 
  
3. Go with the flow. 
  
Are your ideas/services already present within the culture of the group of people you are considering?  Are they already investing money in what you’re offering?   Changing minds in your marketing is a major uphill battle.  You want to be “in the flow” of the mindset that already exists. 
  
4. Get into action.

The only way to know if you have a profitable niche (one that you love) is to TEST – i.e., get out there and get a client or two! 
  
You don’t need a website or a big list.  You DO need to create a short program on your topic and tap into an opportunity to connect with your ideal potential clients, such as a networking meeting, speaking opportunity or small local workshop.  (Hint: you don’t “find” the opportunity as much as you become aware of it and say yes.
  
Outlining your program, connecting with potential clients and having conversations will tell you so much more about the potential of your niche than you could ever figure out on your own, churning in front of the computer. 
  
Above All, Get Support 
  
It can be very difficult to pinpoint your perfect niche opportunities, especially if you’ve been struggling with it for a while.  Enlist the support of a coach, mentor or mastermind partner who can be your “fresh eyes.”  (This is especially important when considering your life experiences.) 
  
With the help of your support team and a commitment to move forward, you’ll quickly move through the discomfort of choosing your niche and finally get to the fun part – working your magic for people who love you and will pay you richly for it.

The 7 Essentials Of A Divine Feminine Lifestyle Business 

“The world will be saved by the Western woman.”

You may remember this now-famous statement spoken by the Dalai Lama at the 2009 Vancouver Peace Summit.

Much time has passed since then and around the globe we’ve seen the truth of those words in action.  The question is, as conscious women entrepreneurs, how do we answer this call without giving up our relationships, our self-care and our lives to do it?

nj115-4deec20d-4d85-4a4f-99e5-56745929eca6-v2Early on, I made a conscious decision to follow a Feminine path: to think outside of the box and create a business that supports and encompasses ALL of who I am.  I coined the term “Divine Feminine Lifestyle Business” to describe a business that…

  • Creates a generous income (think 6-figures or more)
  • Creates a big contribution (women business owners giving back)
  • Truly supports you and your feminine spirit
  • Truly supports the life you wish to live

When I’m asked what it really takes to create a business that hits the “sweet spot” of all four elements above, certain key pieces immediately come to mind. Here’s a quick checklist of 7 essentials:

1. Solve a pressing problem for a specific person. Yes, I’m talking about your niche. It’s important to have a compelling niche because people invest in problems they want solved. If you’ve been hearing, “Sounds great, but…” from your potential clients, chances are you’re not solving a problem that’s pressing enough for your peeps.

Bonus tip: Don’t get hung up on this idea of having to choose the perfect, forever niche just to get started. The only way to discover your niche is to make a decision and get into action!  In The Essentials Training, we teach our clients to focus simply on choosing a pressing problem and make that your focus for the next 30-60 days… we call it a “next step niche.”

2. High-end offers. Offering 1-on-1 work at low fees (or giving away too much of your time) is a recipe for burnout, frustration and resentment. It’s also a guaranteed way to keep yourself stuck at a low income level.  Instead, as soon as you can, create a high-end offer that preserves your time and creates financial leverage, fast.

Not sure what kind of program to offer?  Consider a 90-Day High-End Intensive.  90 days is long enough to create significant results, and yet short enough so that you’re not holding the energetic container fortoo long.

3. Systems. Certain tasks need to happen in your business consistently in order for you to generate income, such as marketing, follow-up and client care. You need systems to make sure that they don’t fall through the cracks. The beauty of systems? They can be handed off to someone else, freeing you up for your brilliant work.

4. High-service team.  Nobody creates a 6-figure business alone! And really, why would you want to? Creating community is a natural strength for women (what I like to call your Divine Feminine Gifts); you may not realize that you create community by way of your team, too.

Most entrepreneurs wait to build their team.  Instead, the time to bring on your first team member is… now!  The key is to have your team pay for itself every month by having clear systems and giving them income-generating tasks, right from the start.

5. Your email list. You don’t need a big list to create multi-six-figures – I’m living proof!  And once you’ve got the basics of your offers and “getting out there,” it’s time to grow your circle and tap into the leverage a list of ideal, qualified potential clients.

While you don’t want to put your email list before creating income, you do want to give it serious attention if you wish to create a business that generates a lot of income without you having to work all the time.  Plus, communicating with your list is an opportunity to build relationship – another one of our Divine Feminine gifts.

6. Strategic alliances. A single partnership with the right strategic alliance can fill your business with clients, add thousands to your email list, and much more. No matter where you are in your business, start creating these relationships now. And if you know some movers and shakers already, now is the time to ask, “How can I create a win-win-win partnership?”

7. The mindset of a Feminine Leader. The distinction between the woman who consistently creates high-income months and the woman who just gets by is… who she is BE-ing.  So consciously approach your business as the Feminine Leader you truly are.  Not someday, but right now.  (Yes, that part of you exists right now!)

When you are BE-ing in your higher self, or Feminine Leader self, you’re aligned with your Creative Spirit. You’re tapped into the Divine.  Yes, challenges arise and yes, sometimes you’re putting out a lot of energy.  But it’s different than overwork and overwhelm.  You are on purpose, and your actions are intentional.

In the Essentials Training, all of our clients start the process by consciously claiming their leadership and crafting beliefs of a Feminine Leader – then quickly shift into them by taking action from that place.

If you’re like the majority of women in the Goddess Business School® community, you’ve got BIG dreams, an even bigger purpose and a commitment to a life you love.

Making it happen gets down to implementing the Essentials – exactly what you need, when you need it, and nothing you don’t.  Focus on these 7 essentials and soon you’ll experience more of the ease and spaciousness you long for in your business – while creating generous income and impact along the way.

How To Quit Your Day Job (To Create The Business Of Your Dreams)

One of the most profound turning points of my life was making the decision to quit my “soul-sucking J-O-B” and start my own business.

It was exhilarating, empowering, scary… and I promptly went into ‘figuring it out’ mode to make it happen.

I did what most aspiring entrepreneurs do: spent endless hours at my computer Googling “how to quit your job” and fretted over all the stuff people said I needed (business licenses, start-up advice, raising capital, designing a website… etc etc), all the while trying to discern how it applied to me.

Shuffling all that virtual paper made me feel like was in control, yet I had a sneaking feeling that I wasn’t really getting anywhere.

nj115-6c8f4bcc-3e1c-4550-b8e7-e8124efe1a85-v2The problem was, I didn’t have a viable roadmap to follow. What I didn’t realize was that for transformation professionals, about 99% of the business start-up advice that’s out there is useless.

Here’s what I would have done differently based on what I know now, and it starts with a key mindset: Continue reading How To Quit Your Day Job (To Create The Business Of Your Dreams)

What’s Your Front Door Problem?

Are you passionate about the deep transformation you provide?  (Overcoming blocks, releasing limiting beliefs, navigating transition… etc.)

You’re darn good at it.   You’re here to help a LOT of people.  So when you hear the marketing “gurus” out there say that you MUST get specific… well, you get a little ticked off.

And yet at the end of the day, despite all the passion, when you STILL don’t have the clients you want…  you secretly start to wonder if those gurus are right.

Here’s the great news: People will pay for deep transformation, and you can do the work you really want to do!

keyholeHow?  By solving a “front door” problem: a clear problem that people know they have, and are willing to invest in to get solved. They know they have a problem, they know they want to solve it, so it’s an easy way for them to say yes to working with you.

Your “front door” allows your peeps to step into your world, where you can take them on a much deeper journey – where the REAL healing and transformation occurs.  From here, you start to create real momentum – both for your clients, and for yourself as you branch out and do the deeper work you know you’re here to do.

For example, early in my business I got the Divine “kick in the bum-bum” that I’m here to teach magic and manifestation.  At the time I was broke and had zero credibility, so of course my first thought was, “Seriously?! Who’s going to pay me for that?

Instead of resisting or staying stuck, I chose the front door problem of teaching conscious women entrepreneurs how to get clients.  Believe me, I was – and still am – teaching magic and manifestation all day, every day.  The work has transformed into an entire second brand called Feminine Magic®.

So what’s YOUR “front door”?   Here are 3 steps to find it: Continue reading What’s Your Front Door Problem?

How To Get Clear on Your Perfect Profitable Niche

clarityIf you’ve ever struggled to get clients to invest in your services, or if you’re hearing a lot of “I can’t afford it,” you’ve likely stumbled on a key problem that holds conscious women entrepreneurs back from making the money they deserve: an unclear (or unprofitable) niche.

Your niche is the combination of the people you serve, and the situation-specific problem you solve for them.  While you don’t need to have the “perfect” niche to start getting clients (and indeed, you don’t want to wait!), it’s no secret that to create a 6-figure business, your niche has to be compelling.

When it comes to niche, women business owners are often in a tailspin of over thinking.  But getting clear on your niche is almost always about your mindset than anything else!   Before you spend one more minute trying to “figure it out” in your head, use these tips to uncover what you’ve been missing… and gain the clarity you seek.

Continue reading How To Get Clear on Your Perfect Profitable Niche