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Category Archives: Mindset

The Fastest Way To Grow Your Business When You’re New

So you’ve made the decision to start a transformational business – woohoo!

Now what?

If you look to the online marketing world, you’ll find people telling you all kinds of things you need to do: set up a website, build your list, build a Facebook funnel, etc. etc. etc.

All of these things can work well for you.  However, if you’re not careful they can end creating a ton of confusion and putting time and distance between you and what you really want and need first…  income.

I know because I’ve been there.

When I quit my job cold turkey (which by the way I do not recommend before doing what I’m about to share with you), I spent 2 years swirling in unclarity and chasing all the “shiny marketing objects”, all the while slipping further and further into debt without clients or income.

Finally I hit a wall and realized that if I truly wanted to HAVE a business, I needed to figure out the most important thing and that was how to get clients.

And the answer was really simple:

1. Create something for them
2. Get it in front of them
3. Ask them for the money!

Nothing happens until a sale is made.  So when you’re new, making those sales truly is the first and ONLY thing you need to focus on.  Everything else comes later.

So let’s break this down, step-by-step:

1. Make yourself attractive to clients

This is about what you do and who you do it for. Your first step is to choose a “who” and a “what”.   In other words, choose a specific problem to solve (your “what), and a specific type of person you can solve it for.

A lot of new entrepreneurs resist doing this because they’re trying to be everything to everyone.  But the fact is, clients are attracted to clarity.

Clients ALWAYS hire you to help them solve a specific problem or create a specific outcome.  Know who those clients are, and what you will do for them.

2. Create a simple package or program

Many newbies make the mistake of offering single sessions, under the false belief that they’ll be easier to “sell”.

However, what clients are really investing in are solutions… they want a solution to their problem.  A program takes people down a path toward an outcome.

Your first program doesn’t have to be perfect, but you do need to give people a path. You can start by sketching out a path that will lead your client to the outcome they want, then come up with one or two bits of content for each step along the way.  I recommend you keep it short and simple – a 90-day program is a great place to start.

3. Get in front of people

When they’re just starting out, everyone thinks they don’t have a list. But you actually DO have a list – it’s people you know!

In Goddess Business School® we teach our clients that when you solve a specific problem, everyone you know could either BE a client, or knows someone who could be a client.

All you need to do is share about the problem you solve and ask if there’s anyone they know who would benefit from that.

4. Have a conversation

Another common newbie mistake is giving away “sample sessions”, in other words giving someone a free taste of your services in hopes that they’ll want more.  If you’ve ever tried this you’ve probably realized it doesn’t work, and the reason why is it doesn’t lead people to a decision point.

Instead you want to have a very specific kind of conversation, one in which you listen deeply for what the person is struggling with, what they want, and how you can help them.

In Goddess Business School® we call these “transformational selling conversations” and there’s a whole art to them that goes beyond the scope of this article.

But you can actually get started with just 3 simple questions:

1. “When it comes to [the problem you solve], what are your biggest challenges?”
2. “So what do you want instead?”
3. “If I could show you how to get [what they want], would you like to hear more about it?”

In fact, many of our clients enrolled their first clients by using just these 3 questions.

******

So What’s KEY To Making This 3-Step System Work For You?

Don’t overthink!

The number one thing that bogs people down is getting caught up in perfection.  The most successful people take action, even imperfect action.

Imperfect action beats perfect in-action, every time.  You can tweak later, once you’ve got it going.

And once you have a steady flow clients and income, that’s a whole lot easier to do!

Why We’re A Stand For 6-Figures

A few weeks ago, I came across an article in my Facebook feed, calling out coaches and mentors who teach “how to create 6-figures.”  Which we do, at Goddess Business School®.

The article really made me think.

I’ve been in this industry for a while, now – since 2008.

The “6-figures” message has gone in and out of style.

When it’s in style, it’s a cliché.  “Make 6-figures and change your life!”  I’ve often been coached by my mentors to ditch the message because it’s so overused.

Meanwhile, for every “Make 6-figures!” coach… there are the people who call them out on the carpet for everything from making big promises they can’t keep, to funneling all of their clients through the same “blueprint,” to pushing an agenda that’s more about money and ego than impact.

“6-figures” is a number that people kinda love to hate.

Now, truth be told – the naysaying lands with me.  I hear it.  And I feel the frustration of the “anti-6-figure” crowd.  (“Anti-6-figure” being too simplistic, of course, but for simplicity’s sake.)

Nonetheless, when I created Goddess Business School®, nearly 8 years ago… I chose the “how to make 6-figures” positioning (and designed our program to deliver that outcome) very intentionally and deliberately.

And I take a strong stand for 6-figures, to this day.

At Goddess Business School®, we believe, hand-to-heart, that your 6-figure income breakthrough matters.  Here’s why.

1. You’re financially supported. 6-figures certainly doesn’t go as far as it used to. But it’s fair to say that, barring unusual circumstances (8 kids, anyone?) one can have their basic financial needs covered – and then some – on a 6-figure income.

In other words, at 6-figures, you’re starting to make some real money – money for things above and beyond your basic living expenses like self-care, vacations, education fund, saving for the future, etc.

Provided that you’re managing that money well, with a 6-figure income you are firmly OUT of wondering how you’re going to pay your bills.  Your energy is freed up to focus on what matters.

2. You’re reaching your people. What I’m about to say may trigger you, but here is what I know after working with hundreds of women over the years:

If your business is not at 6-figures or higher, you are not having much of an impact… yet.

No question that your work can change lives!  But it’s not changing many lives… yet.

We all know that money is NOT the end-all, be-all!  But in the transformation fields (coaching, healing, workshop facilitation, etc), it’s a fantastic measurement for the impact you’re having.  You have to be reaching and helping a certain number of people, either directly or indirectly (through your clients) in order to receive that income.

3. Who you BECOME in the process.  As the saying goes, what got you here won’t get you there. 6-figures as a self-employed person requires entirely different ways of thinking, acting and BE-ing than what you need in the 9-to-5.  And that’s a great thing.

There’s a reason they say being an entrepreneur is the best personal development curriculum on the planet!

So much of creating a thriving business is about the inner game – and when you reach that milestone you know you’ve worked through some stuff and come out shining.

4. It’s the first step to creating something greater than yourself. One way to create lasting impact is through legacy – what we create that lasts longer than ourselves and touches the lives of so many more than we could reach on our own.

You may never want to create a multi-6-figure business or 7-figure business, and that’s fine.  (Your path is YOUR path.)

But if you DO feel called to “go big or go home”… 6-figures is your first step to whatever your endgame is.

5. Because it’s really possible. Fact is, it’s really not that much harder to make 6-figures than $25k.  Yes, creating a 6-figure a business is hard work at times, but if you’re going to be working hard, why not do it for more money than less?

And the great news is, it doesn’t have to be hard.  The main reason people DO end up working too hard is because they don’t have systems and structures in place – like the ones we teach in Goddess Business School®.

When you have those systems, making great money can actually be easy.   (We have GBS graduates who make 6-figures and multi 6-figures in 20 hours a week.)

Money may not be the end-all, be-all… but it will always be important.  We believe that having more money in the hands of women who are modeling generosity, compassion, service and personal mastery is going to go a long way toward healing the money wounds of the collective.

And that starts with a thriving business – 6-figures in income and impact.

Are you ready for 6-figure breakthrough? Join us for a special LIVE training where I’ll share the proven path to creating a thriving 6-figure business without burning out or giving up your life!  Your 6-Figure Impact: Why Now Is The Time To Create A Thriving Business That Changes Lives

Reserve your free spot here.

How To Free Up 60+ Minutes A Day To Build Your Business

One of the hottest commodities for conscious entrepreneurs is TIME.  It’s all too easy to let a perceived lack of time become an obstacle that stops you dead in your tracks.

How can you possibly build your business when it already feels like you have soooo much on your plate and not enough hours in the day?

Here’s the most important thing to understand: this is more a MINDSET issue than a TIME issue.

The reality of time is that it’s the great equalizer – we all have the same amount of it. You and I have the same amount of time in a day as the president, Oprah, and every other insanely busy person on the planet.

However, most people let their day happen to them instead of having control over their day. And if you continue to do that, nothing will change for you.

So first and foremost, you need two critical Feminine Leader mindsets:

1. Building my business is a mission-critical priority. Oprah is very on-mission. She’s willing to put up with some discomfort because she is doing her bigger work in the world.

2. Nobody controls my day but me. Chances are you’re spending far too much time on activities that do not produce income and that are taking care of other people. You’re letting other people dictate how your day goes – their needs, their demands and their drama.

Then you need simple practices to eliminate leaks and reclaim your time for what truly matters.

Here are 2 simple steps you can take to free up an hour or more of time each day for your business, even if you are still in a full time job:

Step 1: Take out your calendar and list all of your commitments for 7 days.

Do a “time audit” of all the leaks. Where is time going to other people’s needs, requests or dramas? Then ask yourself this magic question: what do you have to say NO to, in order to say YES to the business you really want?

For example, if you’re in a full-time job, here’s what you may have to say NO to:

• No to working on your lunch break for your boss when you could be working on your lunch break for your business OR relaxing
• No to the idea that you’re going to get fired if you you’re not working 24×7 for them
• No to any form of “I have to or I won’t get money”
• No to checking and responding to emails constantly throughout the day.
• No to doing everything for everyone else before you do for you.

Step 2: Clear the decks.

Make a list of the distractions, interruptions and time stealers you identified and begin to implement boundaries. This may look like unsubscribing to mailing lists you never read, cutting the time you spend on social media or watching TV in half, even pulling back from relationships that drain you.

You’ll be surprised at how easy it is to reclaim an hour or more per day just by setting boundaries. This may be a little uncomfortable at first, but this is about creating YOUR reality. Remember… mission-critical.

Bonus tip: If you already have team in place, let GO of email. Create a super-secret email just for your most personal inner circle, and release all the public/business email to be sorted, handled and answered by an assistant. Seriously, this can free up multiple hours per day for most entrepreneurs!

Step 3: Create a framework for your day.

Choose the days you work, choose the hours you work, and then choose what happens during those hours. Hour by hour, write out a template for yourself.

Now don’t get me wrong, there will be crunch times, but always remember that this is an investment in your future. When you have a step-by-step path and when you KNOW what you need to be focusing on and what you can let go of – all of a sudden that investment gets a LOT easier.

An added benefit is that when you embrace these mindsets and take these steps you can apply them to your life as well as your business. The things that are keeping you from creating a business you love are the same things that are chewing up the time you could be spending on enjoyable activities.

Take these steps this week and discover that you actually DO have time for your business AND for having a life!

Speaking of time… there’s never been a better time to create a thriving 6-figure business and make the income and impact you’re here to make. In fact, YOUR impact is needed now more than ever. Join us for our upcoming free training – Your 6-Figure Impact: Why Now Is The Time To Create A Thriving Business That Changes Lives – and I’ll show you exactly how to build your 6-figure business in the shortest amount of time possible. Reserve your seat here

3 Ways To Overcome Phone Phobia

Seen from the front a brunette woman in comfortable clothing is standing in a loft living room leaning against the sofa talking on her phone and smiling. Urban chic loft decoration details.

Phone Phobia: An affliction experienced by many entrepreneurs that involves acute avoidance of picking up the phone to call potential clients, normally rooted in fear of rejection or an unwarranted concern about coming across as pushy or sales-y.

Sound familiar?

Besides networking, which we covered in a recent article, picking up the phone to talk to people about what you do is probably the most-avoided business-building task of all.

I’ve seen all kinds of excuses and evasive strategies… from hiding behind email, to becoming extremely “busy” shuffling papers, to getting conveniently sucked into Facebook or the latest episode of Game of Thrones. (No judgement – we’ve all done it!)

The fact remains, however, that the best way to build your business FAST is to personally reach out to potential clients, partners and referral sources via telephone.

Fortunately, there’s a way to move through your resistance and actually start to find this activity fun… and it all has to do with mindset.

Here are 3 powerful mindset shifts that will nip that phone phobia right in the bud…

Mindset Shift #1:

If you’re worried about being pushy, remember that in these days of hyper-busy, social media, and more screen time than real time, people are STARVING for authentic, genuine connection and the kind of intimacy that’s created in a personal conversation, no matter what the outcome.

This means stepping out of your comfort zone for the sake of serving others in an empowered way. Have you ever been offended when someone called you just because they thought of you and wanted to see how you were doing? (I haven’t!) They always have the option to tell you it’s not a good time to talk.

Feminine Leader Mindset: “Someone out there is just waiting to hear from me or receive the blessing of my energy today – I can’t wait to find out who it is!”

Mindset Shift #2:

When you go into a conversation with a goal or any wonky energy around “getting” something, you’re going to feel tension.  This is the whole set-up behind “fear of rejection”, because you’re attached to an outcome and you’re afraid someone is going to say no.

But when you release that attachment and shift your energy to a space of giving and curiosity, there’s nothing to fear.

All you’re doing is having a connecting conversation to see what’s happening with someone and explore if there’s any way you can support them. You’re not trying to “get” anything because even your program or service is something you give.

It also helps to be prepared.

Here are a few expansive, service-oriented conversation starters:

“How ARE you?”

“I thought of you today and wanted to know how it has it been going with XYZ since we last talked.”

“I’m calling with some news, but first I’d love to hear how you’re doing.”

Then, if the person shares a concern or frustration that you can help them with:

Thanks so much for sharing that with me. Are you looking for support with that?

If there was something I could offer that would help you with that, would you like to hear more about it?

Then you can either offer YOUR service or Breakthrough Session, or another resource if it’s not something you can help them with directly.

Feminine Leader Mindset: “I’m reaching out to those I care about with the GIFT of connection and service… and if it’s right for them, the opportunity for more.”

Mindset Shift #3:

People love to be helpful. Even if the person you talk to is not interested in what you offer TODAY (which doesn’t mean they never will be), if you truly showed up with the spirit of service and connection they will have gotten value from your call and will be primed for the influence factor of reciprocity – meaning they will want to do something for you in return.

This is a perfect opportunity to ask them who they know who might benefit from what you do, whether it’s a potential client or someone looking for a speaker on your topic, or someone you could partner with. Ask them to make an introduction, and you’ll actually be giving them the opportunity to experience the joy of giving back!

Feminine Leader Mindset: “Everyone I know could either BE my client, or knows someone who could be my client.”

Finally, I highly suggest getting yourself in a high energetic vibration before picking up the phone. As one my dear friends and rock star sales mentors says, “highest energy wins.”

Now of course this is not a competition by any means, but your energy will set the tone of the conversation, and feel better for you!

Listen to some great music, light a favorite candle, go to an area of your home or office that energizes you, stand up and open up your heart, then pick up the phone and make the call!

So long phone phobia! Now you’re just a master of connection 🙂

Should You Offer A Guarantee?

Female writer working on her new book. ** Note: Visible grain at 100%, best at smaller sizes

To guarantee or not to guarantee
… It’s a question that we get a lot from our clients.

You’ve probably seen other coaches and consultants offering enticing money-back guarantees on various programs – at 7-Figure Goddess we use them for some of our offers too – and perhaps you’ve wondered if that’s something you need to do as well.

Offering a guarantee can certainly build trust and often gives your potential clients the extra boost of confidence they need to make the investment in your program or service. It lets them lean on YOUR confidence that what you provide creates results!

Plus, a guarantee can be a great way to help you reduce the likelihood of refunds, WHEN it’s framed correctly.

But not all guarantees are created equal, and not all programs are right for a guarantee. Without the right framing, you leave yourself at risk for pitfalls such as an increase in refund requests – definitely not what you want!

So when people ask me, “Should I offer a guarantee?” my answer is… it depends.

The first part of deciding about a guarantee has to do with energy.

What’s the energy behind your decision to offer a guarantee? Is it coming from a place of fear that people won’t sign up without one? Is it coming from a belief that you or your work won’t be good enough? Are YOU taking on responsibility for your clients’ results?

Here’s the thing. You can NEVER promise results. Never.

What you can do is create a container – the conditions – in which the client can step up and create results for themselves. And really, that’s all you’re ever required to do.

Nobody can create transformation but the client. Period.

So if there’s ANY form of “results insecurity” coming up, you want to clear that up FIRST.

When offering a guarantee, the energy you want to come from this: to call your clients forward with a positive expectation that 1.) Your program gives them everything they need to be successful, and 2.) You have faith in their ability to do the work.

Once you’re aligned with that, the next step is to decide what kind of guarantee, and on which kind of offer, program or service?

When a guarantee works well:

There are certain types of programs that are very well suited for guarantees – for example programs where you have delivered a proven system, specific teaching, exercises and resources for a client to apply in order to create the desired result in their life.

In this case we find what works well is a conditional guarantee – meaning the client has a certain period of time to apply the material, and must show you proof of the work they put in in order to be eligible for a refund.

Without that accountability – for example the “no questions asked” guarantee – it’s far more likely that a client will back out when things get “hard”.

We have recently moved to 12-month conditional guarantees (meaning they have up to a year to implement everything and show us that they gave it a fair shot) and it is working really well.

You can experiment with different lengths of time depending on the scope of your program and the average time it takes to see results. For example, try a 30-day guarantee on a short, easy to implement program such as an actionable business training. Or your might offer a 90-day or 120-day guarantee on something that takes a little longer to see results, such as a health or relationship transformation program.

When NOT to offer a guarantee:

On high-end programs.

Why?  Because they are designed to deliver massive transformation, and therefore require an “all in” commitment.

When a client signs up for a high-end program, they are investing in making a significant change. To offer a guarantee on that is basically giving them an out, and is ultimately not in service to your client.

This is the #1 reason why we don’t permit our clients to cancel their commitment when they step into Goddess Business School®.

Plus, high-end programs are a bigger commitment for YOU. They often involve private time with you, which has tremendous value. They require you to show up fully as well and to give your absolute best, and you can never get back your time and the expertise you share.

Plus, when you offer a guarantee on private coaching, it’s far too tempting to take responsibility for your client’s success.

One of our community members recently shared, “Instead of [my clients] owning their own power they kept looking to me to *make* it right and I was unconsciously reinforcing that because of the guarantee and it felt very heavy. Now I make it clear that it is up to them to make their dreams happen and that I will do everything in my power to help them get there.”

A guarantee can be a great tool to give your clients confidence and reinforce a container of personal responsibility and accountability, when used wisely.

Ultimately, you get to decide what feels in alignment for you and the service you provide. I guarantee that if you feel good about it, your clients will too!

Are You Trying To Go It Alone?

Recently one of our Mastermind clients shared a story about a potential client she was interviewing for on her programs. This client was a perfect fit, she knew this program would deliver exactly what she needed, and yet the response she got was this:

“My guides have told me I need to figure it out on my own.”

Ugh.

iStock_000040905914SmallMaybe you’ve heard this from your prospective clients, or maybe it’s something you’ve said to yourself.

It’s one of the most common but also the most frustrating responses we hear, primarily because weknow that it’s inherently false.

So what’s really going on?

Usually, what’s beneath this is shame. Many women have a belief that they should be able to figure it out on their own, and feelings of shame that they’re not further along yet. There’s a sense of needing to prove something to oneself or to others.

And this completely takes women out of their Creative Power.

In addition, this thinking is essentially false, for 3 reasons:

1.  The subconscious likes to masquerade as intuition. The job of the subconscious is to perpetuate patterns and identities and to maintain what’s familiar. In this case, the subconscious is often trying to support a belief that you are all alone in the world, that you can’t or shouldn’t depend anyone else, and that it’s actually nobler or safer to be independent. It’s no wonder you think you “should” be able to do it alone. But this is the very logic that keeps you stuck, because…

2. Nothing in the Universe is created in a vacuum. NOTHING is created alone.  We are all part of the fabric of life. We are creative beings tapped into this infinite vast expanse of creative energy. Everything we create is happening in co-creation with this creative energy field we call Spirit.  Without that there is simply no creation.

We are always in partnership with someone or something else, whether it’s Spirit or nature or another human being.  Just like it takes a male and a female to create new life, it takes more that one person to build a business. By the very nature of being in business you can’t be alone. It requires clients, team, referral sources, and many other people along the way.

3.  Spirit brings things to us through other people. The way Spirit co-creates with is by providing channels through which to operate. You cannot receive a new consciousness, a new awareness, a new experience unless it’s coming through these channels. No people, no channels.

So while the idea of “going it alone” may feel valiant, it’s simply not in alignment with the way the Universe works.

So what is it that you really need to create success in your business?

1.  You need a mentor, someone who has walked the path before you, is absolutely essential to your success. And I’ll share a secret – anyone who IS a mentor has HAD a mentor. They didn’t figure it out on their own either. And they can light the and way help you avoid mistakes and missteps along the way.

2.  You need to surround yourself with invested, supportive community. Entrepreneurship can be a lonely, confusing path at times. Being in the energy of other people who are on the same path and who can hold you in your power, reflect to you your brilliance, and provide resources and support increases your success exponentially.

3.  You need clients. Any vision you have for your business is not complete without clients. And you need to learn and do whatever it takes to get those clients. If you don’t already know, the only way you are going to learn that is through other people.

Bottom line is this: Anything that is worth doing – any vision that you have for yourself – is going to be bigger than you. That’s what makes it so beautiful!

And by it’s very nature, because it’s bigger than you, there’s just no way you can manifest it entirely by yourself, none of us do. And there’s no shame in that.

How To Choose Your Next Business Mentoring Program

So you’re ready to hire a business mentor… congrats!   It’s a huge step, because investing in yourself and your business is absolutely critical to your success.

But now what?

Handshake of two womenThe great news is there are a ton of mentors and programs to choose from. And the bad news is… there are a ton of mentors and programs to choose from.

There are a lot of people out there promising that they can take you and your business to the moon and back.   But with such a big and important investment on the line, how do you evaluate who can actually deliver on those promises, and how do you arrive at the right program for you?

Fortunately, that decision can become very clear when you follow this 10-part checklist:

1. Are YOU ready to take 100% responsibility for your results?

There’s no point in hiring a mentor if you’re not.

A mentor isn’t going to replace what it is that you ultimately need to do for yourself. They can show youwhat to do, but the bottom line is that you’re who is responsible for doing it and for creating the results in your life.

2. What’s the outcome you want to create?

At Goddess Business School®, we call this the magic question.

Are you just starting out and you want to get your first clients?   Do you know that 6-figures is part of your path and you want to set the foundation?  Or have you been at it a while and you’re ready to make the leap into 6-figures?  When you’re clear on your outcome, you’ve just narrowed the playing field to those programs that truly deliver that outcome.

3. What’s the experience you wish to have?

There are big programs and there are 1-1 programs. There are programs with live events or in-person communities and programs you can do virtually.

What kind of an experience do you desire, and what does your lifestyle require right now? Do you want to be one in a big crowd, or do you prefer the intimacy of personal support? These are important considerations when choosing your program.

4. Does the mentor have the results?

This may seem like a basic question, but there are a lot of mentors out there are talking a big game but who haven’t actually done what they profess to teach.

The experience and track record of the mentor is an important factor. Even if they are just a few steps ahead of you, you want to be sure they have actually created the result the are going to be teaching you, preferably over and over.

5. Does the program deliver the results?

How are their past clients doing, and are there great testimonials?   What are past clients saying about the content?  You can’t necessarily get a sample of the content before you step in, but the mentor’s free content can give you a great indication of the quality of content and teaching you’ll receive at the paid level.

6. How tight is the container?

The “container” of a program is the structure of any program and its ability to keep you in the energy you need to be in to achieve results. This can include frequency of contact, space between contact points, level of personal attention, etc. If you’re only connecting with your mentor or community once a month, it can be very hard to stay on track.

For example, at Goddess Business School®, we created our container very intentionally with tons of touch points such as weekly Q&A calls, private coaching, masterminds, and a very active Facebook community (where I participate personally), so there’s always an opportunity for people to be connected and get support. nThat’s a tight container.

7. Private coaching included?

These programs are a significant investment, but very few of them include personal or private support. Yet support and accountability are a must to bust through fear, doubt, overwhelm, confusion and to get clarity on business decisions.

If you really want to take your business to 6-figures, we strongly recommend being in a program where you get ample private coaching from a trained coach, who can cut your learning curve in half, help you avoid costly mistakes and quickly transform the “inner game” that comes up along the way.

8. How much access do you have to the mentor?

Surprisingly, in a lot of programs you see the mentor once at a live event or maybe you have a Q&A call once a month (with potentially hundreds of people). This doesn’t enable you to build a strong relationship between you and the mentor.

That’s why in Goddess Business School® we broke the mold and chose to offer weekly Q&A calls with me, so that I can create real relationships with the clients who choose to participate.

9. Inner game as well as outer game?

Marketing strategy is great – in fact it’s a necessity. But without the inner work and the correct mindset you can end up with a bunch of tools you never apply.   Look for a program that helps you transform as a person, and helps you grow into who you need to BE to have a thriving business.

Can the program integrate into your life?

Your business is not going to build itself – you will need to make it a priority.  What are you willing to say NO to, in order to say YES to the business you really want?

Once you’re clear that your life is going to look differently with your business in it, you can decide: what work flow is REALLY going to be doable for you?   Can devote a big block of time to learning, or does it need to be flexible so that you can work it in between other commitments?

Look for a program that gives you the ability to keep your commitment to your business in a way that allows you to honor your other priorities.  (And ditch what is no longer essential – like mental drama!)

And finally… are YOU ready to take action?  

No business mentoring program will “work” unless you take action.  Are you ready to take the aligned actions required for your success?

If your answer is “no,” you have to ask yourself: what’s it going to take?

If you ARE ready and you DO take action, the right business program can be the best investment you ever made.  With this checklist, you can be certain of your decision.

Now go find your new mentor!

How To Attract JV Partners Who Want To Promote You, Even When You’re Just Starting Out

Ever feel like you’re “left out of the club” when it comes to JV partnerships?

If you’re new, or you don’t yet have a big list – it’s SO common to feel stuck and not know where to start.  Perhaps you’ve been knocking on doors with no response, leaving you feeling frustrated and questioning your own value.

Microphone ladyFirst and foremost, know that it’s not YOU… but it maybe the way you’ve been putting yourself out there to potential partners.  Which is why in my last article, I covered what NOT to do when approaching “JV’s”.

I’m passionate about this hot topic simply because people DO want to support you and there is so much opportunity to get it right. And when you do, you’ll be deeply rewarded with life-long relationships, awesome communities and an increased bank balance.

So how do you attract amazing partners even when you have no list or are just starting out?  When you approach the following steps with an attitude of gratitude and a generous heart, you’ll be in the lead of your game.

1. Think long term.

Your project (and how great it is) is NOT why partners will promote you. Partners promote other partners because of the quality of the relationship they have.  Yet taking the time to authentically build relationships with your colleagues is the ONE thing that most people overlook!

The core mindset behind the partnership game is THIS: make friends, add value. If you just remember (and take action) on this one tip, you’ll look like a rockstar to everybody.  Remember, this is long term deal… an investment of your time and energy. You’re planting seeds for your future.

2. Be Confident

Your confidence impacts every part of your business and in no place is this more apparent than partnerships.  This is good news! Each and every time you reach out to a potential partner you get to workout your confidence muscle.  No one is automatically confident all the time, but the more you flex, the stronger you become.

Confidence is magnetic, and so is a decision.  So make the decision to step into the version of your future self each and every time you connect (and attract) a potential JV partner.  Claim within that yourstuff works and that you rock and that there is no one else on this entire planet who can offer what youuniquely offer.

3. Be Visible

You can’t attract success if you’re not willing to be seen!  So be out in the world doing your brilliance. Have a web presence.  Give teleseminars.  Deliver great service to your clients.  Publish your newsletter and have a presence on social media.

Then it’s time to literally show up in the same space where your partners are. Live events are the best place for connecting with others and nurturing these new relationships.  Look at a live event as an investment, not an expense – and make the decision to connect with at least 5 new potential partners at each event you attend.

4. Add Value

Remember, the core mindset of successful JV partnerships is make friends, add value.  Now you’ve made friends, but are you adding value?

Here’s how – even if you DON’T have a list…

Stop telling yourself you have no value to add.  Bring that whole conversation to a close.  It’s not real, it’s not you and it’s not supportive of what you’re here to do. You have something of value to offer others – everyone does.

Build your Rolodex of resources.  The people behind these new relationships are real people with real problems.  Like you, they’re looking for solutions.  So how can you help?  By building your Rolodex of amazing people, solutions and problem solvers and keep it top of mind for the perfect opportunity to be of service.  Think health coaches, web designers, relationship coaches, software and more.

(Bonus Tip: A great place to start is with trusted technical resources and vendors – the people you admire are ALL looking for the right “techy solutions” because they can be so hard to find!)

Give great advice.  Have you lost 50 pounds and kept it off?  Maybe mastered the art of getting a fussy 2-year old to sleep? You’ve solved many problems in your life – guaranteed.  Keep showing up and youwill have the opportunity to share your wisdom.  When it appears, claim it like a rock star and give freely.  Your potential partners will thank you – and remember you with gratitude.

Adopt the “How do I make myself more valuable” mindset. Your value to others grows as YOU grow.   If you truly desire to be of service in the world, adopting this mindset will teach you about yourself and your purpose in ways you may never have imagined.

And finally…

If you want to quickly attract attention of “bigger players,” adopt a give first strategy.   

Put yourself in the shoes of a busy successful entrepreneur. They are constantly being approached all day, every day with people trying to GET from them. When you give it’s really going to stand out. So put getting in the back seat (where it belongs) and focus on giving.

You can give to your new JV relationships by sending clients their way, even if you have a small community.  Nothing will get a partners attention faster than this – even if it’s just one or two people.

Why?  Because very few people are doing it!

Next time you want to get attention, try THIS approach:

“Thank you for all that you do.  I would love to support you.  Please let me know how I can share your work with the people in my world. I would love to support you even though my community is smaller than yours. How do I send clients your way?”

Give it a try and watch the magic unfold!

Are You An “Accidental Creator” In Your Business?

I’ve long said that entrepreneurship is one of the best magical tools there is, and the reason why is simple: the possibility of money and time freedom.

Ultimately, your business is a means by which you can create your life, exactly as you wish to live it.

Terrified womanProblem is, just because you go into business for yourself doesn’t mean you leave your old stories at the door! One of the biggest challenges you’ll ever face as an entrepreneur is undoing years of conditioning that’s designed to keep you in a JOB, playing small and staying safe. For most women, the old patterns lead to creating some very unpleasant situations: wild swings in their income, clients who push their boundaries, overwhelm, and money drama.

As a woman, you are a master manifestor! But until you switch from creating by accident to creating with deliberation, you’ll continue to create situations you don’t want and wonder how you got there.

How do you get out of “accidental creator” mode? Start with these 3 steps…

1. Get clear – and get real – on your true desires.
For years I denied my desire to write and told myself that I wanted to be a scientist, like my dad. Then when I started my own business, I told myself that I would “do the copywriting thing” to make some money while I pursued fiction writing, which I told myself was the only way to honor my Divine Feminine Gift of Creativity.

Truth was, I woke up every day with a deep desire to create an information marketing empire. I was fascinated and excited by the idea that I could make my own life-changing programs and sell them myself. But that dream was for someone else, not me; and besides, who was I to do something like that?

When I finally got real about my desires and said yes to them, my business took off. Everything got easier. And I’ve experienced immense joy that none of my other jobs or creative hobbies ever came close to matching.

While your business isn’t always going to feel easy, it should ALWAYS be a source of good – as in, “it’s all good.” In my business, even the challenges are great problems to have.

When you feel like all the joy and passion has been sucked out of your business, the first step is to check and see if what you’re doing is actually in alignment with YOUR deep desires. Are you living your dream or someone else’s dream? What deep desire do YOU need to say yes to?

2. Understand that your thoughts alone are not enough.
Open any book on manifestation written in the past 150 years and you’ll see the same core idea: “your thoughts create your reality.”

And it’s true, they do. The problem is, trying to control your thoughts can be dang near impossible. Thanks to biology and conditioning, your mind wants to take you to negative places. Many women spend exhausting amounts of energy trying to avoid negative thoughts and feelings, which only gives them more power.

That’s why when it comes to creating your reality, trying to control your thoughts alone is a recipe for frustration. The great news is, as human beings we’re wired to model whatever’s in our environment.

The solution? Set up systems, including systems of thought, that make your success simple, ease-ful and inevitable.

3. Make decisions instead of setting intentions.
What I’m about to say will undoubtedly piss some people off. But I wouldn’t be the mentor you expect me to be if I didn’t call it like I see it. So here it is: 99.9% of intentions are useless.

The intention behind setting intentions is a positive one, of course. You’re saying, “Hey, I want this.” Thing is, most people make what I call empty intentions. They set the intention, turn it over to Spirit and take a wait-and-see attitude… which of course leaves a big fat OUT if it doesn’t happen. (“Oh, well, it wasn’t meant to be.”)

Decisions, on the other hand, are all-or-nothing. When you make a decision and show up with true conviction, Spirit presents you with opportunities, because you have made a commitment to take aligned action to bring what you want into being.

Your ability to make a decision is one of your many creative superpowers – possibly the most important of all. As our pal Yoda says, “Do, or do not. There is no try.” The next time you want to set an intention, ask yourself, “Am I setting an intention when I really need to make a decision?”

Your Business Will Thrive When You Take Back Your Power To Create…
You were born with the ability to create your life exactly as you want. And that includes a business that truly supports you, your life and your dreams. It starts with a decision to shift out of “accidental creator” mode and reclaim this ability within you. Are you ready to make that decision, or re-commit to it if you’ve made it already? All the good stuff is waiting for you when you take this step! 

Are You Creating Marketing That Matters to High-End Clients?

I hear it over and over again: “Elizabeth, I’m Tweeting, I’m Facebook-ing, I’m updating my blog, I put myself out there… and I’m still not attracting the clients.”

It’s frustrating.  I get it.  Can I let you in on a little secret?

The question is NOT “Are you marketing?”

The question is, are you creatingmarketing that matters?  Specifically, marketing that matters to high-end clients?

??????????????????????????????????????????????????????????????????????????????????????????????????????????????Truth is, if you’re getting out there like crazy and yet not attracting the clients you want, chances are you’re sinking a lot of time and energy into stuff that, when the rubber meets the road, simply doesn’t have as much of an impact on your clients’ buying decisions as you might think.

Remember, your clients seek your help to solve the hard challenges they face in their lives.  While having a presence and “getting out there” is important, the secret question your clients want answered – the one they don’t even realize they’re thinking about –  is this: “Can this person really help me get what I want?”

Does YOUR marketing answer that critical question?  To see where you stand, here’s a quick checklist of the 5 marketing essentials that matter most to high-end clients who are ready to take action.

1. Copy that’s rich with problems, results & benefits.

To attract the right clients, you must learn to think like a client – which means getting into their world of challenges and struggles.   For the conscious entrepreneur, this is a place of highest service.  What’s going on for them, in their own words?  What can unfold for them when they work with you – in language that they understand?  (I.e., not your process.)

2. Your Proprietary System of Transformation.

Remember, your clients want to know that you can help them.  They want to know that you have it all figured out!  Packaging your deep process in a clear, step-by-step fashion instantly conveys that you have the magic to take them from where they are to where they want to be in the simplest and most elegant way possible.  Your Proprietary System of Transformation also gives you enormous credibility, whether you’re just starting out or have been in business for years.

3. Your expertise.

High-paying clients want you to BE the expert, not a buddy or peer.  As an entrepreneur, you ARE that expert.  But are you claiming it?  Your credibility is within your control, so you can always be taking actions to build it, such as being interviewed, getting published, or creating an information product or teleseminar.

4. Testimonials and case studies.

Neglecting case studies and testimonials is a classic symptom of heart-centered hiding out.

Nothing proves that you can help people better or more persuasively than benefit-rich case studies and testimonials.  We all hear the blah-blah-blah about listbuilding all day long, but truth is, if you have a bit list but NO results-based testimonials, you will still have a very tough time attracting clients who will pay high fees.  Start – or update – your testimonials collection today.

5.  Regular, consistent follow-up with free content that demonstrates your expertise.

If you want to get clients and fill your programs, you need to be publishing a newsletter or some kind ofconsistent follow-up – like a blog that people actually read.  (Big hint: there’s a reason why top bloggers use email to keep their peeps informed of posts.)

Why is regular follow-up so important?  Your clients are asking themselves things like “can this person be counted on?” and “are they a legit business?”  Staying in touch will go a long way to easing these subconscious questions.  Plus, there’s that all-important relationship.  Not everyone is going to buy from you right away!

So if you’re not publishing a newsletter now – start now. The payoff is priceless: freedom and doing what you love.

Remember, your business is NOT about you…

You are in business to help your clients.  You can’t help them until they say yes.  And they won’t say YES until they know you can help them.

My coach’s request to you?  Stop wasting time on the “marketing churning” and take a strong stand with the 5 essentials above – your high-end clients are waiting