All posts by Elizabeth Purvis

The Fastest Way To Grow Your Business When You’re New

So you’ve made the decision to start a transformational business – woohoo!

Now what?

If you look to the online marketing world, you’ll find people telling you all kinds of things you need to do: set up a website, build your list, build a Facebook funnel, etc. etc. etc.

All of these things can work well for you.  However, if you’re not careful they can end creating a ton of confusion and putting time and distance between you and what you really want and need first…  income.

I know because I’ve been there.

When I quit my job cold turkey (which by the way I do not recommend before doing what I’m about to share with you), I spent 2 years swirling in unclarity and chasing all the “shiny marketing objects”, all the while slipping further and further into debt without clients or income.

Finally I hit a wall and realized that if I truly wanted to HAVE a business, I needed to figure out the most important thing and that was how to get clients.

And the answer was really simple:

1. Create something for them
2. Get it in front of them
3. Ask them for the money!

Nothing happens until a sale is made.  So when you’re new, making those sales truly is the first and ONLY thing you need to focus on.  Everything else comes later.

So let’s break this down, step-by-step:

1. Make yourself attractive to clients

This is about what you do and who you do it for. Your first step is to choose a “who” and a “what”.   In other words, choose a specific problem to solve (your “what), and a specific type of person you can solve it for.

A lot of new entrepreneurs resist doing this because they’re trying to be everything to everyone.  But the fact is, clients are attracted to clarity.

Clients ALWAYS hire you to help them solve a specific problem or create a specific outcome.  Know who those clients are, and what you will do for them.

2. Create a simple package or program

Many newbies make the mistake of offering single sessions, under the false belief that they’ll be easier to “sell”.

However, what clients are really investing in are solutions… they want a solution to their problem.  A program takes people down a path toward an outcome.

Your first program doesn’t have to be perfect, but you do need to give people a path. You can start by sketching out a path that will lead your client to the outcome they want, then come up with one or two bits of content for each step along the way.  I recommend you keep it short and simple – a 90-day program is a great place to start.

3. Get in front of people

When they’re just starting out, everyone thinks they don’t have a list. But you actually DO have a list – it’s people you know!

In Goddess Business School® we teach our clients that when you solve a specific problem, everyone you know could either BE a client, or knows someone who could be a client.

All you need to do is share about the problem you solve and ask if there’s anyone they know who would benefit from that.

4. Have a conversation

Another common newbie mistake is giving away “sample sessions”, in other words giving someone a free taste of your services in hopes that they’ll want more.  If you’ve ever tried this you’ve probably realized it doesn’t work, and the reason why is it doesn’t lead people to a decision point.

Instead you want to have a very specific kind of conversation, one in which you listen deeply for what the person is struggling with, what they want, and how you can help them.

In Goddess Business School® we call these “transformational selling conversations” and there’s a whole art to them that goes beyond the scope of this article.

But you can actually get started with just 3 simple questions:

1. “When it comes to [the problem you solve], what are your biggest challenges?”
2. “So what do you want instead?”
3. “If I could show you how to get [what they want], would you like to hear more about it?”

In fact, many of our clients enrolled their first clients by using just these 3 questions.

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So What’s KEY To Making This 3-Step System Work For You?

Don’t overthink!

The number one thing that bogs people down is getting caught up in perfection.  The most successful people take action, even imperfect action.

Imperfect action beats perfect in-action, every time.  You can tweak later, once you’ve got it going.

And once you have a steady flow clients and income, that’s a whole lot easier to do!

How To Make 6 Figures Selling a “Soft And Fuzzy” Service

Time to gossip. Two smiling and merry woman using tablet while sitting at the table and drinking coffee

One of the most common questions we receive here at Goddess Business School® is “How can I make great money if I’m NOT teaching other people how to make money?”

Maybe you, too, have wondered if providing transformation services like energy work, hands-on healing, pregnancy, fertility work or spiritual counseling was really a legitimate business model that could generate a substantial income.

The answer is yes!

The numbers don’t lie.  In the U.S. alone, the self-improvement market is worth an estimated $11 billion*.  That’s a lot of personal transformation going on… that your potential clients are already paying for.

So how can you effectively sell “soft and fuzzy” services and make great money doing so? These 4 tips will make all the difference:

 1. Loosen your grip.

Most conscious women entrepreneurs are deeply passionate about what they do. They’re on a mission to change their communities and the world. The problem arises when they adopt limiting beliefs about how their business should look.

If you insist on having your business be a certain way or you won’t be “in integrity,” or let a deep fear of having to do things you don’t really want to do (i.e., marketing, sales, charging for your gifts) run the show, you’ll never come close to what’s truly possible for you.

My challenge to you? Ditch this spiritual stubbornness and instead be open to the most effective ways of providing and packaging your service.  Focus on what your client WANTS and loosen your grip on how it all “looks” on the front end.

Warning: You know you’re stuck in spiritual stubbornness if you find yourself thinking or saying things like “[such-and-such] is not authentic for me” or accepting excuses for not taking action because “it didn’t feel right.”   That’s not authenticity, that’s resistance in disguise.

2.  Know the “front door” pain.

 If you want to stand out and get noticed in a saturated market, let your clients know you get them by being the solution to the most pressing top-of-mind problem or concern they REALLY face.

(Not what you WANT them to want – but what they really DO want!)

For example, most women are not walking around wishing they were “more of who they are really are.”   They may not even know that’s what they need!

Instead, they may be wondering why their relationship with their partner is going downhill and worry that if it continues, their marriage will end.

In order to reach the clients who will pay, start with their front door pain. Market first to what people want (relief from their immediate pain or problem) and then, once they are in your world, deliver what they need (the deeper transformation).

For more tips on how to identify your clear “front door” problem, check out this article.

3. Package your magic into a proprietary system, and create a program.

Even if you’re a generalist, even if your clients are different… you have a process that you lead others through.  Yes, really! (Hint: think of the things that your clients DO have in common, and the specific things you do with nearly every client.)

This is the start of your Proprietary Process – your transformation packaged into step-by-step process that is very desirable to your ideal clients.

When you organize your process into steps, you instantly create value for your clients because now they don’t have to figure it out themselves.  When you deliver those steps into a program (instead of “dollars for hours”), you’re now creating even more value because now you’re delivering an outcome, not just selling your time.   Clients invest in outcomes and results.

4. Language, language, language!

Transform soft and fuzzy words, into words of power and clarity. Be situationally specific – let them know you “get it” by describing in their experience in detail. And focus on being direct with your words while striving for pure clarity in your communication. The more clearly you are able to speak to your clients’ real life experience, the more successful you will be.

Ready for a super ninja marketing secret? Name your concepts and terms. No matter what or how you do it, you have a process in which you take people through to get to [X] result. Give it a title! Naming your concepts instantly elevates the value of the process and results you provide.

So what do these tips have in common? They all put your client first.

Ultimately, all conscious business owners are in the compassion business.

Put your client first and you’ll enroll more clients… and they’ll happily pay higher fees.

Put your client first and you’ll get to do what you love… while making phenomenal income.

(*Stats provided by Marketdata Enterprises, Inc.)

The #1 Secret To A Multi 6-Figure Income

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I’m often asked if there’s a secret to creating 6-figures and then multi-6-figures and beyond.

The answer is a resounding YES.

In fact, of all the 6-figure business owners we’ve coached (and all those I’ve worked with as colleagues) have all discovered and applied this secret early on … and it’s still an integral part of their business model.

The secret is… start with a high-end offer.

It’s a common misconception that when you’re building a business you want to “start where you are” by providing your services at a reasonable rate and then gradually work your way into higher fees.

And in the online world, it’s also common to want to jump to more advanced strategies such as offering group programs. 

Both are costly mistakes.  If you want to make 6-figures and eventually multi-6 figures, packaging your 1-on-1 services in the right way is what you’ll need to do FIRST. Here’s why…

  1. High-end offers are the fastest path to cash.

Cash flow is the lifeblood of your business. Quite simply, if you’re not making money, you don’t have a business. By definition a business exists to make money for it’s owner.

I know that doesn’t sound very sexy – for most conscious women entrepreneurs we prefer to look at our business as a vehicle for self expression, sharing our transformative gifts, or spreading our message and mission.

And that’s all great and true! But without cash flow none of that is possible.

You can’t give at your highest level when you’re constantly stressed about cash flow. On the other hand…

When you’re financially supported, your energy is freed up to work your magic and contribute in a bigger way. It enables you to give more.  

  1. You’ll make a lot more money in less of your time.

In the “regular” 1-on-1 model, it’s nearly impossible to make 6 figures… unless you want to work your tailfeathers off.

For example, let’s say you’re charging by the hour for single sessions. At $150 / hour, you would have to deliver over 650 sessions in a year to reach 6 figures.

That’s a LOT of sessions – plus you’d have to spend time filling those sessions.

Or let’s say you’re charging $400/ month for private coaching sessions – which many people consider pretty good money. You’d STILL have to attract and enroll over 40 clients and convince them to stick around for an entire 6 months each to cross the 6-figure mark.

And think just about the delivery on that! Early in my business this was a trap I fell into and it led me right into burnout and barely scraping by.

When you start with a high-end offer, it’s a different story.

Let’s say you create a 6-month high-end package and charge $5000 – a great starting point for most coaches, consultants and healers. Just 10 clients at this fee who renew for a second program creates a 6-figure income.

  1. You’ll get your mission out in a bigger way

As we mentioned above, high-end offers give you cash flow and time freedom, while working in an intensive way with a limited number of clients.

And it’s that time that enables you to develop the channels to eventually get your message out to a much bigger audience on a leveraged scale.

Say, for example, you want to develop a group program. In order to do that successfully you need to have content and a process that’s tested and proven.

When you start with high-end you get to develop and refine your process in real time with actual clients (and get paid to do it!) Plus you have the time to create your content, build your list, market your program etc.

  1. You’ll begin to think like a 6-figure business owner.

You may have heard me say that success in business is 90% managing your energy and just 10% execution.

Who you are BE-ing in your business is even more important than what you are doing.

High-end programs help you uplevel “how you BE.” You hold a different energy when you are working with a client at the $5k or $10k level than when you’re billing $150/hour.

Plus, high-end programs attract a different kind of client – a client who is fully invested in their transformation and has skin in the game. These kinds of clients get better results, which is super juicy for both of you.

If you want to create a 6-figure income, you need to start thinking like a 6-figure business owner.

The Secret To Fast Tracking Your Income Is…

… to NOT skip steps.

Of course, high-end programs are not the only strategy you will ever implement in your business. You will get to create those group programs and retreats and get clients online and all those things you want to offer.

But this is where you start. This is step one.

You have to make 6-figures before you can make multi-6-figures, and high-end programs are the shortest, fastest path to get there.

4 Best Practices To Engage Clients On Group Coaching Calls

Close up Young Office Woman Talking to Someone on her Mobile Phone While Looking Into the Distance with Happy Facial Expression.

Confession time…

I used to dread my group coaching calls.

I’ve lead groups for almost as long as I’ve been in business. These days, I get raves for my group calls. But starting out it was VERY uncomfortable.

There were long, awkward silences. Or just a few people on the line.

Or someone would come to a call and I would challenge them just slightly (in that apologetic, I-don’t-want-to-hurt-your-feelings coach-y way) …and POOF. Then they’d vanish, never to show up on a call again.

This set off a chain reaction of doubt and “WTF am I doing?” that sucked all the joy out of getting on the phone – which, as you can imagine, didn’t help. At all.

If you’ve ever tried your hand at group calls, I bet you can relate. And while it may be tempting to just avoid them altogether… this would be a big mistake.

A successful group program (especially a high-end group) requires more than just great content and a private Facebook group that you post in periodically. For your clients to get the big results, group calls are an essential part of the process.

And the way they are facilitated makes all the difference in whether or not your clients show up and get those results.

So here’s the big secret to group coaching calls …

Your clients are looking to you to BE the leader. To take the reigns and guide them – while making them comfortable and safe.

That starts with stepping into their experience, and the inquiry of what would be best for them.

Everything started to change for me when I asked myself the question: “What would really help my clients show up, stay engaged and get the best results from these calls?”

The answer led me to create a set of best practices or simple guidelines that I could share with my clients, to help them get the most from the call.

When I started giving these best practices in our Goddess Business School® calls, it totally changed the game. People started showing up for calls, they stayed engaged, they participated, and of course they got better results. And – juicy bonus – the calls became a LOT more fun to lead!

So would you like to know what they are? 🙂

Here are the 4 best practices that have turned my once awkward and dead into breakthrough-rich coaching calls that our clients happily show up for.

(NOTE: These work with just about any type of program; however, feel free to tweak them to your group by asking yourself the question above.)

  • Best Practice #1 – Come to the call with something you want coaching on.

How do you guarantee that people get value? By having them come with a very clear result in mind. Another way to phrase this is, “What’s the outcome you want to get from this call?”

Whether it’s a question, a challenge, or just a request for feedback, you want your peeps to be prepared to step forward with a specific breakthrough or outcome they want to create. This puts them in the role of active participant rather than passive observer.

It’s all about being intentional, which is a paradigm shift from what most women do which is hang back and wait to be called on (or hope not to be called on). Part of what they’re practicing in your program is taking action and doing something different, and this supports them in doing that. Plus, when you’re clear on what you want, you’re much more likely to get it.

  • Best Practice #2 – Be open to receiving what you’re here to hear.

I always tell my clients: “Whether you’re hearing my voice live or listening in later, it’s no accident that you’re here. There is a reason – something that you’re here to HEAR.”

I refer to these as the “Goddess Winks” – those messages that come through other people that are exactly what we needed to hear in that moment. (We’re all channels for the Divine 😉 )

This is also important because often what comes up on group coaching calls can be a little uncomfortable or confronting. This is true whether one is being coached themself or just listening to someone else’s coaching.

This can naturally kick up resistance or even have people check out completely. By staying open it’s much more likely your clients will be able to truly receive what they need in order to get the breakthrough they came for.

  • Best Practice #3 – Have something to write with and write on.  

This practice layers upon the previous ones in that it’s about being intentional and capturing the Goddess Winks.

Even though group coaching calls aren’t typically content-focused, there’s a TON of learning that happens in every coaching piece. On a well-facilitated call, your participants can get something out of everyone else’s coaching – in fact that’s one of the key benefits.

They’re there to get coaching and learning by way of the other participants, so you want them to be listening for that and capturing it, as it will enhance their results and growth in your program. Just the act of writing alone allows information to penetrate the brain at a much deeper level.

It’s also a great way to keep your participants engaged on the call. If they’re taking notes, they’re much less likely to be distracted by the email or Facebook or fiddling around with other projects. And engaged participants come back for more.

  • Best Practice #4 – End with an action step.

One of my favorite teachers, Eben Pagan, likes to say, “True learning equals a change in behavior.”

There is no transformation without action – i.e., doing something different. One of the best ways you can serve your peeps is by making sure they have action steps before they hang up the phone.

So at the end of the call, ask them what they’re taking away that’s of value and ask them to write down their action step. If time allows you can even ask a few people to share.

This also helps them become conscious of what they’re taking away from the call, which increases their perceived value of your calls and your program.

So how do you use these best practices in your calls?

Start by sharing them at the beginning of every call. Our Goddess Business School® calls are so successful in part because we say them every single time.

You can also include these in your program welcome information, in your call reminders and in your community forum. People learn through repetition, so you really can’t remind them enough.

Whatever you do, play around with these, have fun with them, and get ready to have a LOT more fun with your group calls!

Why We’re A Stand For 6-Figures

A few weeks ago, I came across an article in my Facebook feed, calling out coaches and mentors who teach “how to create 6-figures.”  Which we do, at Goddess Business School®.

The article really made me think.

I’ve been in this industry for a while, now – since 2008.

The “6-figures” message has gone in and out of style.

When it’s in style, it’s a cliché.  “Make 6-figures and change your life!”  I’ve often been coached by my mentors to ditch the message because it’s so overused.

Meanwhile, for every “Make 6-figures!” coach… there are the people who call them out on the carpet for everything from making big promises they can’t keep, to funneling all of their clients through the same “blueprint,” to pushing an agenda that’s more about money and ego than impact.

“6-figures” is a number that people kinda love to hate.

Now, truth be told – the naysaying lands with me.  I hear it.  And I feel the frustration of the “anti-6-figure” crowd.  (“Anti-6-figure” being too simplistic, of course, but for simplicity’s sake.)

Nonetheless, when I created Goddess Business School®, nearly 8 years ago… I chose the “how to make 6-figures” positioning (and designed our program to deliver that outcome) very intentionally and deliberately.

And I take a strong stand for 6-figures, to this day.

At Goddess Business School®, we believe, hand-to-heart, that your 6-figure income breakthrough matters.  Here’s why.

1. You’re financially supported. 6-figures certainly doesn’t go as far as it used to. But it’s fair to say that, barring unusual circumstances (8 kids, anyone?) one can have their basic financial needs covered – and then some – on a 6-figure income.

In other words, at 6-figures, you’re starting to make some real money – money for things above and beyond your basic living expenses like self-care, vacations, education fund, saving for the future, etc.

Provided that you’re managing that money well, with a 6-figure income you are firmly OUT of wondering how you’re going to pay your bills.  Your energy is freed up to focus on what matters.

2. You’re reaching your people. What I’m about to say may trigger you, but here is what I know after working with hundreds of women over the years:

If your business is not at 6-figures or higher, you are not having much of an impact… yet.

No question that your work can change lives!  But it’s not changing many lives… yet.

We all know that money is NOT the end-all, be-all!  But in the transformation fields (coaching, healing, workshop facilitation, etc), it’s a fantastic measurement for the impact you’re having.  You have to be reaching and helping a certain number of people, either directly or indirectly (through your clients) in order to receive that income.

3. Who you BECOME in the process.  As the saying goes, what got you here won’t get you there. 6-figures as a self-employed person requires entirely different ways of thinking, acting and BE-ing than what you need in the 9-to-5.  And that’s a great thing.

There’s a reason they say being an entrepreneur is the best personal development curriculum on the planet!

So much of creating a thriving business is about the inner game – and when you reach that milestone you know you’ve worked through some stuff and come out shining.

4. It’s the first step to creating something greater than yourself. One way to create lasting impact is through legacy – what we create that lasts longer than ourselves and touches the lives of so many more than we could reach on our own.

You may never want to create a multi-6-figure business or 7-figure business, and that’s fine.  (Your path is YOUR path.)

But if you DO feel called to “go big or go home”… 6-figures is your first step to whatever your endgame is.

5. Because it’s really possible. Fact is, it’s really not that much harder to make 6-figures than $25k.  Yes, creating a 6-figure a business is hard work at times, but if you’re going to be working hard, why not do it for more money than less?

And the great news is, it doesn’t have to be hard.  The main reason people DO end up working too hard is because they don’t have systems and structures in place – like the ones we teach in Goddess Business School®.

When you have those systems, making great money can actually be easy.   (We have GBS graduates who make 6-figures and multi 6-figures in 20 hours a week.)

Money may not be the end-all, be-all… but it will always be important.  We believe that having more money in the hands of women who are modeling generosity, compassion, service and personal mastery is going to go a long way toward healing the money wounds of the collective.

And that starts with a thriving business – 6-figures in income and impact.

Are you ready for 6-figure breakthrough? Join us for a special LIVE training where I’ll share the proven path to creating a thriving 6-figure business without burning out or giving up your life!  Your 6-Figure Impact: Why Now Is The Time To Create A Thriving Business That Changes Lives

Reserve your free spot here.

How To Free Up 60+ Minutes A Day To Build Your Business

One of the hottest commodities for conscious entrepreneurs is TIME.  It’s all too easy to let a perceived lack of time become an obstacle that stops you dead in your tracks.

How can you possibly build your business when it already feels like you have soooo much on your plate and not enough hours in the day?

Here’s the most important thing to understand: this is more a MINDSET issue than a TIME issue.

The reality of time is that it’s the great equalizer – we all have the same amount of it. You and I have the same amount of time in a day as the president, Oprah, and every other insanely busy person on the planet.

However, most people let their day happen to them instead of having control over their day. And if you continue to do that, nothing will change for you.

So first and foremost, you need two critical Feminine Leader mindsets:

1. Building my business is a mission-critical priority. Oprah is very on-mission. She’s willing to put up with some discomfort because she is doing her bigger work in the world.

2. Nobody controls my day but me. Chances are you’re spending far too much time on activities that do not produce income and that are taking care of other people. You’re letting other people dictate how your day goes – their needs, their demands and their drama.

Then you need simple practices to eliminate leaks and reclaim your time for what truly matters.

Here are 2 simple steps you can take to free up an hour or more of time each day for your business, even if you are still in a full time job:

Step 1: Take out your calendar and list all of your commitments for 7 days.

Do a “time audit” of all the leaks. Where is time going to other people’s needs, requests or dramas? Then ask yourself this magic question: what do you have to say NO to, in order to say YES to the business you really want?

For example, if you’re in a full-time job, here’s what you may have to say NO to:

• No to working on your lunch break for your boss when you could be working on your lunch break for your business OR relaxing
• No to the idea that you’re going to get fired if you you’re not working 24×7 for them
• No to any form of “I have to or I won’t get money”
• No to checking and responding to emails constantly throughout the day.
• No to doing everything for everyone else before you do for you.

Step 2: Clear the decks.

Make a list of the distractions, interruptions and time stealers you identified and begin to implement boundaries. This may look like unsubscribing to mailing lists you never read, cutting the time you spend on social media or watching TV in half, even pulling back from relationships that drain you.

You’ll be surprised at how easy it is to reclaim an hour or more per day just by setting boundaries. This may be a little uncomfortable at first, but this is about creating YOUR reality. Remember… mission-critical.

Bonus tip: If you already have team in place, let GO of email. Create a super-secret email just for your most personal inner circle, and release all the public/business email to be sorted, handled and answered by an assistant. Seriously, this can free up multiple hours per day for most entrepreneurs!

Step 3: Create a framework for your day.

Choose the days you work, choose the hours you work, and then choose what happens during those hours. Hour by hour, write out a template for yourself.

Now don’t get me wrong, there will be crunch times, but always remember that this is an investment in your future. When you have a step-by-step path and when you KNOW what you need to be focusing on and what you can let go of – all of a sudden that investment gets a LOT easier.

An added benefit is that when you embrace these mindsets and take these steps you can apply them to your life as well as your business. The things that are keeping you from creating a business you love are the same things that are chewing up the time you could be spending on enjoyable activities.

Take these steps this week and discover that you actually DO have time for your business AND for having a life!

Speaking of time… there’s never been a better time to create a thriving 6-figure business and make the income and impact you’re here to make. In fact, YOUR impact is needed now more than ever. Join us for our upcoming free training – Your 6-Figure Impact: Why Now Is The Time To Create A Thriving Business That Changes Lives – and I’ll show you exactly how to build your 6-figure business in the shortest amount of time possible. Reserve your seat here

The Secret To Selling “Deep Transformation”

Door to another world

Are you passionate about the deep transformation you provide?  (Overcoming blocks, releasing limiting beliefs, navigating transition… etc.)

You’re darn good at it.   You’re here to help a LOT of people.  So when you hear the marketing “gurus” out there say that you MUST get specific… well, you get a little ticked off.

And yet at the end of the day, despite all the passion, when you STILL don’t have the clients you want…  you secretly start to wonder if those gurus are right.

Here’s the great news: People will pay for deep transformation, and you can do the work you really want to do!

How?  By solving a “front door” problem: a clear problem that people know they have, and are willing to invest in to get solved. They know they have a problem, they know they want to solve it, so it’s an easy way for them to say yes to working with you.

Your “front door” allows your peeps to step into your world, where you can take them on a much deeper journey – where the REAL healing and transformation occurs.  From here, you start to create real momentum – both for your clients, and for yourself as you branch out and do the deeper work you know you’re here to do.

For example, early in my business I got the Divine “kick in the bum-bum” that I’m here to teach magic and manifestation.  At the time I was broke and had zero credibility, so of course my first thought was, “Seriously?! Who’s going to pay me for that?

Instead of resisting or staying stuck, I chose the front door problem of teaching conscious women entrepreneurs how to get clients.  Believe me, I was – and still am – teaching magic and manifestation all day, every day.  The work has transformed into an entire second brand called Feminine Magic®.

So what’s YOUR “front door”?   Here are 3 steps to find it:

  1. Expand your “I am.

We all form identities for ourselves, such as “I am a personal development coach” or “shifter of blocks” that capture the essence of what we do on a deep level.  But sometimes we tend to cling to that and are afraid it’s going to get lost by making a choice.

What if your “I am” was never in question?

For example, I’m a priestess, teacher of magic, a mother, a wife, a business coach, a transformational coach, and so much more.  None of those identities are ever in question.  They just ARE and they all come through in everything I do.  This gives me a lot of freedom to get out of my own way.

If your many different “I am’s just are, what NEW possibilities open up regarding how you frame and offer your service? 

  1. Step into their experience.

Take a moment and think of the people you’d like to work with…

You know what’s possible for them through your transformation, but they’re stuck in the experience of their current problems.

Let’s say your work is to “identify and overcome their limiting beliefs.”  This is great! But what does SHE think she needs to do? What’s running through HER mind that she would instantly recognize?

A great exercise to do is to ask yourself,  “If I was following my ideal client around for a day, what would I see, what would I hear, what are they telling themselves?” You are simply looking to get more specific about the types of problems that your service is the solution to, and how THEY would speak about it.

  1. Go for something proven.

At the end of the day you get to choose your front door, so choose something proven!  A good way to know is if a lot other people are offering help for the same thing.

For example, the weight loss industry is a billion-dollar industry for a reason – because there are a LOT of people who want to lose weight and improve their health!

When there’s a lot of “competition,” you know there are a lot of potential clients already investing to solve the problem.

Bonus tip: To really maximize getting off ground fast, go for a problem in the Big 3: health, relationships or money.

Instead of Limiting You, A Front Door Expands Your Possibilities…

The purpose of your “front door” is to invite clients into your world.  It’s not the end-all, be-all of what you do, it’s simply the gateway people walk through FIRST.   The win-win-win?  The clients will come, your confidence soars… and best of all, you get to do what you love!

3 Ways To Overcome Phone Phobia

Seen from the front a brunette woman in comfortable clothing is standing in a loft living room leaning against the sofa talking on her phone and smiling. Urban chic loft decoration details.

Phone Phobia: An affliction experienced by many entrepreneurs that involves acute avoidance of picking up the phone to call potential clients, normally rooted in fear of rejection or an unwarranted concern about coming across as pushy or sales-y.

Sound familiar?

Besides networking, which we covered in a recent article, picking up the phone to talk to people about what you do is probably the most-avoided business-building task of all.

I’ve seen all kinds of excuses and evasive strategies… from hiding behind email, to becoming extremely “busy” shuffling papers, to getting conveniently sucked into Facebook or the latest episode of Game of Thrones. (No judgement – we’ve all done it!)

The fact remains, however, that the best way to build your business FAST is to personally reach out to potential clients, partners and referral sources via telephone.

Fortunately, there’s a way to move through your resistance and actually start to find this activity fun… and it all has to do with mindset.

Here are 3 powerful mindset shifts that will nip that phone phobia right in the bud…

Mindset Shift #1:

If you’re worried about being pushy, remember that in these days of hyper-busy, social media, and more screen time than real time, people are STARVING for authentic, genuine connection and the kind of intimacy that’s created in a personal conversation, no matter what the outcome.

This means stepping out of your comfort zone for the sake of serving others in an empowered way. Have you ever been offended when someone called you just because they thought of you and wanted to see how you were doing? (I haven’t!) They always have the option to tell you it’s not a good time to talk.

Feminine Leader Mindset: “Someone out there is just waiting to hear from me or receive the blessing of my energy today – I can’t wait to find out who it is!”

Mindset Shift #2:

When you go into a conversation with a goal or any wonky energy around “getting” something, you’re going to feel tension.  This is the whole set-up behind “fear of rejection”, because you’re attached to an outcome and you’re afraid someone is going to say no.

But when you release that attachment and shift your energy to a space of giving and curiosity, there’s nothing to fear.

All you’re doing is having a connecting conversation to see what’s happening with someone and explore if there’s any way you can support them. You’re not trying to “get” anything because even your program or service is something you give.

It also helps to be prepared.

Here are a few expansive, service-oriented conversation starters:

“How ARE you?”

“I thought of you today and wanted to know how it has it been going with XYZ since we last talked.”

“I’m calling with some news, but first I’d love to hear how you’re doing.”

Then, if the person shares a concern or frustration that you can help them with:

Thanks so much for sharing that with me. Are you looking for support with that?

If there was something I could offer that would help you with that, would you like to hear more about it?

Then you can either offer YOUR service or Breakthrough Session, or another resource if it’s not something you can help them with directly.

Feminine Leader Mindset: “I’m reaching out to those I care about with the GIFT of connection and service… and if it’s right for them, the opportunity for more.”

Mindset Shift #3:

People love to be helpful. Even if the person you talk to is not interested in what you offer TODAY (which doesn’t mean they never will be), if you truly showed up with the spirit of service and connection they will have gotten value from your call and will be primed for the influence factor of reciprocity – meaning they will want to do something for you in return.

This is a perfect opportunity to ask them who they know who might benefit from what you do, whether it’s a potential client or someone looking for a speaker on your topic, or someone you could partner with. Ask them to make an introduction, and you’ll actually be giving them the opportunity to experience the joy of giving back!

Feminine Leader Mindset: “Everyone I know could either BE my client, or knows someone who could be my client.”

Finally, I highly suggest getting yourself in a high energetic vibration before picking up the phone. As one my dear friends and rock star sales mentors says, “highest energy wins.”

Now of course this is not a competition by any means, but your energy will set the tone of the conversation, and feel better for you!

Listen to some great music, light a favorite candle, go to an area of your home or office that energizes you, stand up and open up your heart, then pick up the phone and make the call!

So long phone phobia! Now you’re just a master of connection 🙂

Should You Offer A Guarantee?

Female writer working on her new book. ** Note: Visible grain at 100%, best at smaller sizes

To guarantee or not to guarantee
… It’s a question that we get a lot from our clients.

You’ve probably seen other coaches and consultants offering enticing money-back guarantees on various programs – at 7-Figure Goddess we use them for some of our offers too – and perhaps you’ve wondered if that’s something you need to do as well.

Offering a guarantee can certainly build trust and often gives your potential clients the extra boost of confidence they need to make the investment in your program or service. It lets them lean on YOUR confidence that what you provide creates results!

Plus, a guarantee can be a great way to help you reduce the likelihood of refunds, WHEN it’s framed correctly.

But not all guarantees are created equal, and not all programs are right for a guarantee. Without the right framing, you leave yourself at risk for pitfalls such as an increase in refund requests – definitely not what you want!

So when people ask me, “Should I offer a guarantee?” my answer is… it depends.

The first part of deciding about a guarantee has to do with energy.

What’s the energy behind your decision to offer a guarantee? Is it coming from a place of fear that people won’t sign up without one? Is it coming from a belief that you or your work won’t be good enough? Are YOU taking on responsibility for your clients’ results?

Here’s the thing. You can NEVER promise results. Never.

What you can do is create a container – the conditions – in which the client can step up and create results for themselves. And really, that’s all you’re ever required to do.

Nobody can create transformation but the client. Period.

So if there’s ANY form of “results insecurity” coming up, you want to clear that up FIRST.

When offering a guarantee, the energy you want to come from this: to call your clients forward with a positive expectation that 1.) Your program gives them everything they need to be successful, and 2.) You have faith in their ability to do the work.

Once you’re aligned with that, the next step is to decide what kind of guarantee, and on which kind of offer, program or service?

When a guarantee works well:

There are certain types of programs that are very well suited for guarantees – for example programs where you have delivered a proven system, specific teaching, exercises and resources for a client to apply in order to create the desired result in their life.

In this case we find what works well is a conditional guarantee – meaning the client has a certain period of time to apply the material, and must show you proof of the work they put in in order to be eligible for a refund.

Without that accountability – for example the “no questions asked” guarantee – it’s far more likely that a client will back out when things get “hard”.

We have recently moved to 12-month conditional guarantees (meaning they have up to a year to implement everything and show us that they gave it a fair shot) and it is working really well.

You can experiment with different lengths of time depending on the scope of your program and the average time it takes to see results. For example, try a 30-day guarantee on a short, easy to implement program such as an actionable business training. Or your might offer a 90-day or 120-day guarantee on something that takes a little longer to see results, such as a health or relationship transformation program.

When NOT to offer a guarantee:

On high-end programs.

Why?  Because they are designed to deliver massive transformation, and therefore require an “all in” commitment.

When a client signs up for a high-end program, they are investing in making a significant change. To offer a guarantee on that is basically giving them an out, and is ultimately not in service to your client.

This is the #1 reason why we don’t permit our clients to cancel their commitment when they step into Goddess Business School®.

Plus, high-end programs are a bigger commitment for YOU. They often involve private time with you, which has tremendous value. They require you to show up fully as well and to give your absolute best, and you can never get back your time and the expertise you share.

Plus, when you offer a guarantee on private coaching, it’s far too tempting to take responsibility for your client’s success.

One of our community members recently shared, “Instead of [my clients] owning their own power they kept looking to me to *make* it right and I was unconsciously reinforcing that because of the guarantee and it felt very heavy. Now I make it clear that it is up to them to make their dreams happen and that I will do everything in my power to help them get there.”

A guarantee can be a great tool to give your clients confidence and reinforce a container of personal responsibility and accountability, when used wisely.

Ultimately, you get to decide what feels in alignment for you and the service you provide. I guarantee that if you feel good about it, your clients will too!

Networking That Doesn’t Suck

Business Team Meeting Working Talking Concept

“Networking.”

For many conscious entrepreneurs that’s akin to a four-letter word. Let’s be real – most women know that they need to network, but very few actually like to do it!

Maybe you feel awkward talking about what you do, or maybe you think it’s a waste of time because you’ve tried it and haven’t gotten clients, or you think it takes too much time, or any number of other reasons to get out of it altogether.

Truth is, even in today’s online world, networking is still an important activity to build your business – especially when you’re just starting out.

Yes, there are ways to make connections online. But if you can’t have a meaningful conversation with someone about what you do in the Real World, you’re unlikely to be able to build those connections from behind your computer.

At its core, business is about relationships – whether you’re at 10k per year (that was me, back in 2007!) or 10 million per year.

So how can you network in a way that feels good AND attracts your ideal clients?

Try these strategies for authentic, magnetic networking without all the weirdness:

  1. YOU lead the conversation.

Yes, YOU start the conversation! This puts you in the driver’s seat, and is of service to others who are just as nervous…. as you used to be. 😉

Extend your hand and start with this CLASSIC Icebreaker question:

“Hi, I’m [NAME]… I don’t think we’ve met yet. What’s your name?”

Followed by “Tell me about your business…”

People will literally be thanking you on the inside for making the first move so they don’t have to. And it always feels more empowering to be in your leadership.

  1. Get curious and be of service.

Instead of approaching networking from the place of what you hope to GET (clients), approach it from what you can GIVE. Get curious and find out how you can help each person you meet. Possible questions:

“What are you looking for next?” (great for social, outside-of-biz events)
“Who makes an ideal client for you?” (great for biz events)
“When it comes to [X], what’s your biggest challenge?”
“What do you need right now to take your biz/life to the next level?

While you’re talking, you’re listening for opportunities to serve, whether it’s your service or someone else you can connect them with.

You do NOT have to solve their problems, fix them on the spot or give them all the answers! You’re listening for opportunities to offer them a tip, a connection, or a resource… including your service if it’s a fit.

If they aren’t a fit themselves, ask them who they know who would benefit from the transformation or result you provide and ask them to make an introduction.

  1. Have a breakthrough session offer ready to go.

Before you go to any event, have a simple offer ready to go to invite potential clients to have a conversation with you. When you meet someone who’s a good candidate for your work, you can say:

“If I could show you how to [X], would you like to hear more about it?”

If they say yes, “Great, I have a special session that I’ve created especially for [WHO] that want [RESULT]. I make a few of these available as a gift each month, and I’d love for one of those to be yours. Would you like to set that up?”

Then, get out your calendars and book the appointment right then and there!

(Don’t know what a breakthrough session is? Check out this article to learn more)

  1. Do your homework.

Research the groups you’re attending before you go. Who are their members? What is their main focus? What kinds of related services or problems are these people likely to invest in? Who else might be there who serves a similar audience who you could collaborate with?

With a little forethought and research, it’s not hard to figure out if your ideal potential clients are likely to be in the room. You don’t have to go to every networking event to be successful, just the right ones!

  1. Grab the mike!

In other words, be visible! If you’re at a networking event in which there’s an opportunity to ask a question or share an insight in front of the group, take it.

Most likely you’ll have an opportunity to introduce yourself before asking your question, and this is a fabulous way to let the whole room know who you are and what you do. This is even more powerful when you have a great “what do you do” statement already written and rehearsed.

  1. Have a sense of adventure.

Networking isn’t jus about getting clients. It’s about meeting people and expanding your field. You could meet fabulous JV partners, referral sources, someone who could connect you with a speaking opportunity, or even just a great friend to be accountability buddies with. When you approach your networking with the mindset “I cant wait to see who I meet today,” there are so many more possibilities.

  1. Be consistent.

It takes more than just one fly-by appearance to build relationships. Timing is everything, and sometimes people aren’t quite ready for what you offer. Once you find a few groups or events that are aligned for you, you want to show up again and again, and use the strategies above to ask new questions and deepen those relationships.

And finally, make your measure of success not how many business cards you collected or how many appointments you booked, but how YOU showed up and added value. That value is always returned to you in one way or another.