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Monthly Archives: August 2016

4 Best Practices To Engage Clients On Group Coaching Calls

Close up Young Office Woman Talking to Someone on her Mobile Phone While Looking Into the Distance with Happy Facial Expression.

Confession time…

I used to dread my group coaching calls.

I’ve lead groups for almost as long as I’ve been in business. These days, I get raves for my group calls. But starting out it was VERY uncomfortable.

There were long, awkward silences. Or just a few people on the line.

Or someone would come to a call and I would challenge them just slightly (in that apologetic, I-don’t-want-to-hurt-your-feelings coach-y way) …and POOF. Then they’d vanish, never to show up on a call again.

This set off a chain reaction of doubt and “WTF am I doing?” that sucked all the joy out of getting on the phone – which, as you can imagine, didn’t help. At all.

If you’ve ever tried your hand at group calls, I bet you can relate. And while it may be tempting to just avoid them altogether… this would be a big mistake.

A successful group program (especially a high-end group) requires more than just great content and a private Facebook group that you post in periodically. For your clients to get the big results, group calls are an essential part of the process.

And the way they are facilitated makes all the difference in whether or not your clients show up and get those results.

So here’s the big secret to group coaching calls …

Your clients are looking to you to BE the leader. To take the reigns and guide them – while making them comfortable and safe.

That starts with stepping into their experience, and the inquiry of what would be best for them.

Everything started to change for me when I asked myself the question: “What would really help my clients show up, stay engaged and get the best results from these calls?”

The answer led me to create a set of best practices or simple guidelines that I could share with my clients, to help them get the most from the call.

When I started giving these best practices in our Goddess Business School® calls, it totally changed the game. People started showing up for calls, they stayed engaged, they participated, and of course they got better results. And – juicy bonus – the calls became a LOT more fun to lead!

So would you like to know what they are? 🙂

Here are the 4 best practices that have turned my once awkward and dead into breakthrough-rich coaching calls that our clients happily show up for.

(NOTE: These work with just about any type of program; however, feel free to tweak them to your group by asking yourself the question above.)

  • Best Practice #1 – Come to the call with something you want coaching on.

How do you guarantee that people get value? By having them come with a very clear result in mind. Another way to phrase this is, “What’s the outcome you want to get from this call?”

Whether it’s a question, a challenge, or just a request for feedback, you want your peeps to be prepared to step forward with a specific breakthrough or outcome they want to create. This puts them in the role of active participant rather than passive observer.

It’s all about being intentional, which is a paradigm shift from what most women do which is hang back and wait to be called on (or hope not to be called on). Part of what they’re practicing in your program is taking action and doing something different, and this supports them in doing that. Plus, when you’re clear on what you want, you’re much more likely to get it.

  • Best Practice #2 – Be open to receiving what you’re here to hear.

I always tell my clients: “Whether you’re hearing my voice live or listening in later, it’s no accident that you’re here. There is a reason – something that you’re here to HEAR.”

I refer to these as the “Goddess Winks” – those messages that come through other people that are exactly what we needed to hear in that moment. (We’re all channels for the Divine 😉 )

This is also important because often what comes up on group coaching calls can be a little uncomfortable or confronting. This is true whether one is being coached themself or just listening to someone else’s coaching.

This can naturally kick up resistance or even have people check out completely. By staying open it’s much more likely your clients will be able to truly receive what they need in order to get the breakthrough they came for.

  • Best Practice #3 – Have something to write with and write on.  

This practice layers upon the previous ones in that it’s about being intentional and capturing the Goddess Winks.

Even though group coaching calls aren’t typically content-focused, there’s a TON of learning that happens in every coaching piece. On a well-facilitated call, your participants can get something out of everyone else’s coaching – in fact that’s one of the key benefits.

They’re there to get coaching and learning by way of the other participants, so you want them to be listening for that and capturing it, as it will enhance their results and growth in your program. Just the act of writing alone allows information to penetrate the brain at a much deeper level.

It’s also a great way to keep your participants engaged on the call. If they’re taking notes, they’re much less likely to be distracted by the email or Facebook or fiddling around with other projects. And engaged participants come back for more.

  • Best Practice #4 – End with an action step.

One of my favorite teachers, Eben Pagan, likes to say, “True learning equals a change in behavior.”

There is no transformation without action – i.e., doing something different. One of the best ways you can serve your peeps is by making sure they have action steps before they hang up the phone.

So at the end of the call, ask them what they’re taking away that’s of value and ask them to write down their action step. If time allows you can even ask a few people to share.

This also helps them become conscious of what they’re taking away from the call, which increases their perceived value of your calls and your program.

So how do you use these best practices in your calls?

Start by sharing them at the beginning of every call. Our Goddess Business School® calls are so successful in part because we say them every single time.

You can also include these in your program welcome information, in your call reminders and in your community forum. People learn through repetition, so you really can’t remind them enough.

Whatever you do, play around with these, have fun with them, and get ready to have a LOT more fun with your group calls!