By now, you’ve probably heard that one of the very BEST ways to multiply your business quickly is through the power of partnership. Find someone who has access to your ideal clients and have them promote you. Simple right?
So I asked our community if it would be helpful to have a little feedback on what NOT do to when approaching potential collaborators and joint venture partners. The answer was a resounding YES!
Here, then, are the top 5 biggest TURN-OFFS I see over and over again when being approached to be a joint venture partner.
Are you making any of these mistakes?
1. “Dear Liz…”
If you’ve been in my world for a while, you may have noticed that I’ve never referred to myself as “Liz”…ANYWHERE.
There’s a reason for this: I hate to be called “Liz.” (No offense to all the beautiful “Liz”’s out there.)
So when someone opens a message to me with “Dear Liz,” I know that they’ve either failed to do ANY research on me, or they’re in the habit of disregarding basic rules of etiquette. Or both. Ouch.
The gal who sent me the “Dear Liz” likely had no idea how unforgiving I am on this one. You, too, have NO idea of the tripwires you’re walking into when you make assumptions like it’s a-ok to shorten someone’s name.
DO your research. (Hint: names are hidden in plain sight on places like Facebook, and those wild and wacky things called… marketing materials.) DON’T make assumptions. The little things matter.
2. Sending long emails / messages when you’ve never met.
Nobody wants to read a long email pitch from someone they’ve never met. Think: a short, juicy invite note with the ESSENCE. Here’s a real example from a gal who got it right:
I am getting together a telesummit in January and would love to have you participate. The topic is generating cash flow. Speakers currently confirmed include [X, Y, Z]…
The interview will be only a half-hour and will be pre-recorded. I’m trying to get everyone’s interview done between the week after Christmas and Jan. 7th.
Are you up for participating? This will only require a half-hour of your time, as I know everyone is really busy right now.
Just send me a note and I’ll send you more details. I’d be happy to get on the phone as well.”
My favorite line? The very last. (Power Tip: be sure to wait for a “yes” response before sending more information. A quick “did you receive this?” follow-up if you haven’t heard back is very respectful andhelpful.)
3. Trying to bypass the systems if you don’t have a previous relationship.
We know that many of the bigger players are on Facebook, LIVE and in real time. This doesn’t mean that Facebook is the place to pitch them on your product, service or idea.
For one, Facebook is the place to build relationships, first and foremost.
Second, remember that like you, the people you want to connect with are inundated with information. If they are professionals, they have systems in place to make sure that all inquiries – including partner invitations – are handled with grace and on time. Trying to bypass those systems only creates more work for everyone. Never create more work for the people you want to partner with!
Finally, using the Facebook inbox for pitches sends the message that you’re interested in “getting” – including getting around the proper channels – instead of giving real value.
4. Jumping straight to “Will you promote my stuff?”
This is the #1 biggest mistake. “Hey… I love your work and we have similar audiences – want to promote me?”
Or, “I want to bring you an opportunity to promote me…”
Instead ask, “How can I help you?”
Better yet: “Thank you for all you do. I would love to support you, even though my audience isn’t as big as yours. Please let me know how I can share your work with the peeps in my world.”
5. Asking “How can I help you?” then jumping straight to “Will you promote my stuff?”
On a recent Facebook “exchange” (it was one-way!) a gal reached out on behalf of an up-and-coming woman entrepreneur and said, “I’d love to know what you’re creating and see where there might be places to connect you with the women I know.”
So far so good. The problem came when she followed up with my team 3 days later with an extremely long-winded note that was all about HER and launched into a pitch.
The First Thing You Must Do To Attract Powerful Joint Venture Partners Is Add Value…
What’s the common denominator in all these mistakes? The energy of getting instead of giving. Lucrative partnerships come to those who think long term (long-term relationships, that is) and show up to give instead of get.
If you’re saying to yourself, “That’s great, Elizabeth, but what do I have to give?” you can get excited because in our next article, I’ll show you how to give value in a way that has joint ventures lining up to promote you – even if you have a small list or are just starting out. Stay tuned!