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Monthly Archives: December 2014

5 Planning Steps To Guarantee Your Cash Flow

I see it all the time… an entrepreneur sets an intention at the beginning of the year to create a certain amount of income. In January, she’s excited for her money breakthrough; by March she’s stressed out, flying by the seat of her pants, looking for clients (instead of attracting them) and feeling slightly desperate. What’s going on?

cashflow175Visioning, setting intentions and goals are all important to the creation process, but without a plan, your chances of success are slim. Problem is, many women get overwhelmed by the planning process and confused by all the seemingly endless detail that goes into creating a marketing calendar.

The solution? Let go of perfection and stick to my simple, streamlined process that helps you fill your programs and practically guarantees your cash flow.

Step 1: Choose your Lifestyle Money Goal for the year

First things first: decide how much money you want to make! Seems obvious, right? Yet so many spiritual entrepreneurs skip this step. Don’t leave your income to chance! Consciously choosing puts YOU in the driver’s seat.

Your Lifestyle Money Goal should be a stretch and something you can believe in. To truly set yourself up for success in 2015 and the years to come, choose a goal that stretches you outside of your comfort zone and requires you to step into a new way of thinking and being in your business.

Bonus tip: Also decide on a bold list building goal. Remember that your list represents your future impact and income, so it’s important to give lots of attention to growing your list every year.

Step 2: Choose your time off

Most entrepreneurs “barrel through” the year, allowing for little or no time off. But a packed schedule will squelch your creativity and leave you feeling drained and exhausted. Remember, you’re designing your business to fit your life… so put your life first by scheduling the time off you need to relax and recharge.

Here’s another reason why putting your time off first will pull you forward: like a Lifestyle Money Goal, making the commitment to honoring your time off will mean acting and being in your business from a whole different place – one that allows for business success and honors your needs as a Feminine Leader.

Step 3: Plan your high ticket offers

This is it – the secret to guaranteeing your cash flow and ending the cycle of chasing after the next client. Start by creating a high-end program and plan on filling a number of spots all at once. Using this strategy will boost your confidence and create some much-needed “breathing room” for other projects, so you’re not constantly worried about where your cash is coming from.

Step 4: Fill in the gaps to set yourself up for high-end success

Once you have your high-ticket offers set, you’ll have some gaps to fill. Here’s where you schedule lower price point programs such as information products and teleseminars. Choose offers that support your big paydays, such as a teleseminar series that would make a good “lead in” to your private coaching, or a listbuilding campaign.

Step 5: Include systematic listbuilding

Listbuilding may not be as exciting as filling a program with new clients, but systematically building your list throughout the year will ensure your future cash flow. Be sure to include 2-4 listbuilding activities every year, such as a free teleseminar, a new free gift giveaway, or speaking engagements where you can collect new leads.

With these 5 steps in place to form a solid roadmap, you then get to show up in your business day to day and focus on what you do best – creating awesome content and transformation for your peeps!

 

20+ Ways To Make An Extra $10k Before The Year Ends (Or Any Other Time!)

One of the most common questions I hear from our clients this time of year is, “Is December a good month to launch my program, or are people all checked out for the holidays?”

nj115-5a77423e-dff2-4eab-9a92-8909707c5a68-v2The answer: Contrary to what you might think, the holidays are the perfect time to activate new business.  Here’s why:

  • Money is flowing.   This is the busiest shopping season of the year, which means you’re part of a conversation that isalready happening.  If people are buying presents for others, it’s only a short leap for them to invest in themselves, too.
  • New year, new beginnings.  Your most high-achieving clients will be thinking about lining up coaches, mentors and teachers (like you!) to support their success in the new year.

All this means that you have the opportunity to make December one of your best income months of the year, while being of service in the highest way.

So how will YOU create an income breakthrough in December?  Make a clear decision on the amount of money you wish to make, then decide the “how” using these proven ideas as a starting point:

  1. Make a juicy Breakthrough Session offer to your list (limit the time to apply and number of spots available)
  1. Pre-sell a teleseminar course, homestudy program or group 1-Day Intensive and include a 30-minute Breakthrough session with you (perfect for making a high-end offer)
  1. Have a holiday sale of any homestudy courses, past teleseminars or recordings you have  (hint: include trainings “hiding on your hard drive” – not currently available on your site – and make them available for that sale only)
  1. Open up just 1-2 spots for high-end private mentoring/coaching with you (6 months or 12 months)
  1. Create and offer a quick 30-60 day program, to start at the beginning of the year (include a special bonus session or ½ 1-Day intensive as a bonus for clients who sign up early)
  1. Make an offer for limited 1-Day intensive spots, focused on a specific topic that solves a pressing problem for your peeps
  1. Offer a 1-Day intensive workshop, either in person or virtual (again, focused on a specific pressing problem)
  1. Reach out to past teleseminar, group or workshop clients and offer a 1-Day intensive or shorter program
  1. Raise your fees!
  1. Go to all of your clients on payment plans and give them a special bonus or savings for bringing their accounts current
  1. Collect all unpaid money still owed to you by past clients
  1. Offer a juicy bonus for clients who pay in full (versus payments)
  1. Partner with a colleague who offers a complimentary service; offer a free Breakthrough Session to all of their current or past clients (a well-known mentor followed this strategy to launch her business with no list and no website; she was booked 2.5 months in advance selling dozens of her $2k program)
  1. Offer a ½ day training for a small group, paid now and delivered in the new year
  1. Let your current clients know you’re opening spots for 1-3 new clients and ask for referrals (you’d love to serve clients just like them)
  1. Invite friends, colleagues and clients to your home or office for an intimate 1-day event and make a private Platinum offer (one of my clients created a 5-figure payday by implementing this strategy)
  1. Call past and current clients to present an additional service, such as a 1-Day intensive or ½ day group workshop
  1. Call past and current clients and make a “first dibs” offer on your latest program or teleseminar course
  1. Call at least 5 of your colleagues or mastermind partners and let them know you’re accepting referrals
  1. Host a teleseminar right after Christmas and before New Year’s (when things have slowed down, peeps are just chilling and getting caught up – they’re paying attention!); offer Breakthrough sessions or a new program
  1. Follow up with all potential client inquiries from the past 90 days and offer your latest program
  1. Follow up with everyone you’ve met at an event or networking meeting in the past 90 days; make them an offer or ask for a referral

Remember, the best time to get new clients is when YOU want. While there are natural ebbs and flows in the calendar year, the perfect time to launch a program, product or service is when YOU decide, not what you think the calendar dictates.

Making the decision to hold off on your launch because you think “it’s slow right now” or “people aren’t buying” is a great way to give up your power or hold yourself back based on misleading or “grapevine” information.

Fact is, when you make a firm decision to create a certain amount of income, the money is always there.

So, as you were reading that list, which one of those jumped out at you as a really cool idea to implement?  My coach’s request is for you to take action on it NOW, instead of waiting.  You can do this!