I see it all the time… an entrepreneur sets an intention at the beginning of the year to create a certain amount of income. In January, she’s excited for her money breakthrough; by March she’s stressed out, flying by the seat of her pants, looking for clients (instead of attracting them) and feeling slightly desperate. What’s going on?
Visioning, setting intentions and goals are all important to the creation process, but without a plan, your chances of success are slim. Problem is, many women get overwhelmed by the planning process and confused by all the seemingly endless detail that goes into creating a marketing calendar.
The solution? Let go of perfection and stick to my simple, streamlined process that helps you fill your programs and practically guarantees your cash flow.
Step 1: Choose your Lifestyle Money Goal for the year
First things first: decide how much money you want to make! Seems obvious, right? Yet so many spiritual entrepreneurs skip this step. Don’t leave your income to chance! Consciously choosing puts YOU in the driver’s seat.
Your Lifestyle Money Goal should be a stretch and something you can believe in. To truly set yourself up for success in 2015 and the years to come, choose a goal that stretches you outside of your comfort zone and requires you to step into a new way of thinking and being in your business.
Bonus tip: Also decide on a bold list building goal. Remember that your list represents your future impact and income, so it’s important to give lots of attention to growing your list every year.
Step 2: Choose your time off
Most entrepreneurs “barrel through” the year, allowing for little or no time off. But a packed schedule will squelch your creativity and leave you feeling drained and exhausted. Remember, you’re designing your business to fit your life… so put your life first by scheduling the time off you need to relax and recharge.
Here’s another reason why putting your time off first will pull you forward: like a Lifestyle Money Goal, making the commitment to honoring your time off will mean acting and being in your business from a whole different place – one that allows for business success and honors your needs as a Feminine Leader.
Step 3: Plan your high ticket offers
This is it – the secret to guaranteeing your cash flow and ending the cycle of chasing after the next client. Start by creating a high-end program and plan on filling a number of spots all at once. Using this strategy will boost your confidence and create some much-needed “breathing room” for other projects, so you’re not constantly worried about where your cash is coming from.
Step 4: Fill in the gaps to set yourself up for high-end success
Once you have your high-ticket offers set, you’ll have some gaps to fill. Here’s where you schedule lower price point programs such as information products and teleseminars. Choose offers that support your big paydays, such as a teleseminar series that would make a good “lead in” to your private coaching, or a listbuilding campaign.
Step 5: Include systematic listbuilding
Listbuilding may not be as exciting as filling a program with new clients, but systematically building your list throughout the year will ensure your future cash flow. Be sure to include 2-4 listbuilding activities every year, such as a free teleseminar, a new free gift giveaway, or speaking engagements where you can collect new leads.
With these 5 steps in place to form a solid roadmap, you then get to show up in your business day to day and focus on what you do best – creating awesome content and transformation for your peeps!